© 2021 rank wizards llc
In the first episode of “SEO Pros on Keyword Research,” we talked to Ahmad Mohee, a Digital Marketing Strategist from Al Buhayrah, Egypt.
Ahmad works as a digital marketing manager. He designs and executes digital marketing strategies and plans for businesses and individuals, so SEO planning and audit are essential to my work.
In this interview, Ahmad shed light on how he approaches keyword research, tools, and technicalities of his process. Also, he came up with a pretty straightforward opinion about some of the myths around the industry of keyword research.
Based on my experience, the keyword difficulty score doesn’t have to be a solid number. I look at the traffic and competition rates measured by Google keyword planner; the keywords with the highest traffic and competition rates are typically the highest in difficulty. However, if you add other dimensions to your formula, like the relevancy to the business and keyword intent, then you can better choose your keywords.
Google Keyword Planner, Google Search, and AlsoAsked.
Not necessarily! Normally, your content can generate even more traffic from keyword variations than from the main keyword itself if written professionally enough.
Some zero-search volume keywords can perform very well and achieve higher conversion rates if user intent and business relevance are high!
Explore as many Keyword research tools as possible, and eventually come up with your formula for keyword selection.
Like his thoughts and insights? Get In Touch with Ahmad Mohee.
© 2021 rank wizards llc