Now, the question is, is- do you update every single content out there? Isn’t it too expensive?
We say No! Update only those which are proven to fetch traffic once in the past, and are capable of doing it again!
And that’s where this audit and update plan comes in.
We go deep into your website and GSC data and blend it with hours of manual research, and analysis to find out-
Along with dozens of coffee cups and broken pencils, it takes three steps for us to complete this audit.
As we conduct a comparative analysis, we need two referral timeframes to compare.
Usually, it’s one of these two-
We extract the following data-
And put them in order that identifies which content have lost most of the traffic, and which keyword ranking drops are responsible for it.
We pinpoint the measures of exact change of traffic, keyword rank, impression, and CTR.
For each of the contents from step 2, we dive deep into the SERP, and competitors(that have outranked the content), and find out the missing sub-topics, unique values, content lengths, supporting contents, FAQs, and on-page actions.
Our angle of research involves the following factors-
Based on that, you receive an update instructions for each of these contents that you can directly hand over to your writers/editors.
Sites that have faced a significant drop in organic traffic, and Sites with 1 year+ old content in it.
Yes, in fact, this is one of the most frequent use cases of our service.
Well, we’ve been helping with contents of niche sites for 6+ years now. So we can sense from experience and assessment what others might be clueless about.
For small websites, it’s 14 working days. For websites with 500+ contents, it might be up to 30 working days.
No, this service includes preparing the update instructions only. We can discuss implementing those later on if you need it as a separate service.
Yes, we’ve been testing our audit and update methodology for about an year in our own websites before making the service public.