© 2021 rank wizards llc
How Rank Wizards Created
A Bottom-up SEO Content Strategy for Crowdfundly.com
We Delivered Them-
- A 12-Month Blog Calendar, projecting at 150k/mo organic traffic
- 20 Landing Page Recommendations Based on Use Case and Features
- 13 Lead Magnet Ideas To Initiate Sales Funnel
- 40+ Competition SEO Teardown Reports
About Crowdfundly
Crowdfundly is a fan funding/crowdfunding solution for creators. It helps creators to receive donations, recurring support via membership and sell anything to the fans.
They have three key features of Shop, Membership and Donation. And they are targeting three user kinds of Artists, Video Creators and Podcasters.
- Industry: SaaS
- Demography: English speaking countries with Paypal/Stripe availability
- Competitor To: Ko-Fi, Buy Me A Coffee and Patreon.
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The Challenges
Crowdfundly went through a recent pivot from being a charity fundraising tool for businesses to a fan-funding tool for creators, exposing them to a new target audience like Video Creators, Podcasters and Artists.
Plus, it went from a B2B to a B2C model, putting them in a ring with industry giants like Patreon, Buy Me A Coffee, etc.
- Portray 3 of their target user’s search behaviour and pain points.
- Understand what competitors are accomplishing with SEO content.
- To create a creator-facing SEO content strategy and design a sales funnel around it.
- Plan lead magnets and product placements across the contents that drive conversions.
How Did We Approach It?
Creators can be a pretty diverse and complete target market to understand. Plus, Crowdfundly only solves a particular problem for them- Monetizing Their Audience.
So, we went ahead and read 50+ industry reports on how video creators, artists and podcasters monetize, strategize and build their business.
This helped us to put ourselves into Crowdfundly’s user’s shows and understand their pain points.
Then we moved into our 6-step process to build a bottom up content strategy for Crowdfundly.com
Step 1: Understandting The Users
Creators can be a pretty diverse and complete target market to understand. Plus, Crowdfundly only solves a particular problem for them- Monetizing Their Audience.
So, we went ahead and read 50+ industry reports on how video creators, artists and podcasters monetize, strategize and build their business.
This helped us to put ourselves into Crowdfundly’s user’s shows and understand their pain points.
Step 2: Finding Direct and Indirect SEO Competitors
For any SaaS, there are direct competitors who target the same audience, providing the same solution. And then there are indirect competitors that target the same audience, but not necessarily with the same solution.
And it was the same for Crowdfundly as well. Have a look-
- Direct Competitors: KoFi, Buy Me A Coffee, Memberful, Gumroad or any other creator’s monetization platform.
- Indirect Competitors: Social Media management SaaS, Influencer agencies, marketplaces, etc.
We analyzed 132 of competitors, their TG, blog URL, and SEO reports to asses in the next step.
Step 3: Tearing Down Competitor's SEO
At this point, we put our scientist hat on and dove all into the competitor’s SEO data.
We went through everything and anything that’s driving their success in terms of SEO traffic and converting them into quality leads.
Plus, we assessed the strength of backlinks and how they are distributed across all kinds of content.
In short, we understood their most effective SEO strategies and the key elements behind it. The questions we sought answers for are-
- Which contents are the best-performing ones in SEO?
- What’s the distribution of content across ToFu, MoFu and BoFu?
- What topics they’re writing blog posts on?
- How are their best-performing landing pages?
- How are they placing their product offerings and lead magnets?
Eventually, we took every content idea from every successful competitor that we found relevant for Crowdfundly. We put them in topical clusters and labeled them with Search Volume, Difficulty, Search Intent, Searcher Type, and funnel position.
Step 4: Independent Keyword Research
At this point, we were pretty familiar with Crowdfundly’s competitors and target users. So we conducted our own keyword research looking for content ideas that align with Crowdfundly’s customer interest.
Within the process, we played around a few seed keywords like ‘sell digital’, make money podcast’, ‘sell merch’ etc which provided us keywords with very potential list of keywords.
We ended up with 400+ new content ideas across all ToFu, BoFu and MoFu that competitors couldn’t see.
Step 5: Curating A 12-month Content Calendar
Everything we’ve collected and neat-picked discretely, comes together into a 12-month content calender at this step.
As per Crowdfundly’s preference, we put the landing pages in first month, then the BoFu content with buying intents in months 2-4, and MoFu and ToFu content throughout the year.
Here’s a glimpse of various kinds of contents from this calender-
Landing Pages
- Use Case: Sell Clipart Online Using Crowdfundly
- Feature: Create Your Own Shop With Crowdfundly
- Target-user Based: Crowdfundly For Podcasters
BoFu Blogposts
- For Podcasters: Steps To Make Money From Podcast On Spotify
Volume: 150/mo, KD: 3 - For Video Creators: How Much Does Facebook Pay For Per View?
Volume: 1700/mo, KD: 2
MoFu Blogposts
- For Artists: Can You Sell Ai Generated Art
Volume: 350/mo, KD: 12 - For All Creators: How To Create And Level Membership Levels
Volume: 140/mo, KD: 37
ToFu Blogposts
- For Artists: How To Write A Good Artist Bio?
Volume: 100/mo, KD: 12 - For Video Creators: A List Of 11 Must Have Ccontent Creation Tools
Volume: 800, KD: 39
In the final list of calender, we suggested 15 landing pages, 13 lead magnet resource ideas and 240 blogposts across the 12 month content plan.
We also distributed the easier-ranking keywords in the first months and then moved on to harder ones according to Crowdfiundly’s current backlink profile and topical authority.
Step 6: Backlink Reports
Crowdfundly has a DR of 40 when we started this project, which was possibly strong enough for the first 4-5 months of contents we curated. But for the later ones, they need to constantly keep building authoritative links.
To help on this, we scrapped through all of their competitors’ backlink profile, and made a list of referring domains for dofollow backlinks. There might be multiple methods(guest post outreach, editorial mentioned, link exchange, HARO, digital PR) involved into acquiring these links, which we tried to tag with each of their backlinks.
In total, the list contains 1350+ authority websites that Crowdfundly can outreach to build links.
Sneak Peak of The Deliverables
