Blog Content Roadmap for Product-led SEO

In blog marketing for SaaS, we try to get two things right- 

• Right user persona
• And their pain points

Because your prospects aren’t searching the name of your software, they’re searching their problems. Problems that your software solves. And we want your site to top the search results whenever they do. 

Blog contents that are written on such topics are termed as ‘Bottom of The Funnel(BoFu)’ contents.

Once we cover it all, we try to expand both your target audience and the content touch points as well. And they’re called ‘Middle of The Funnel(MoFu)’ and ‘Top of The Funnel(ToFu)’ contents. 

For example- 

ClickUp in a project management tool that primarily targets Project Managers. 

They’re hitting right into the pain points of their prospects with BoFu/MoFu contents like- 

• Top 13 Notion Alternatives 2023 (Free & Paid)
• Top 15 HR Software for Human Resources Teams
• 10 Best Project Management Tools in 2023

Also, they’re spreading wider audience with somewhat mild product awareness with ToFu contents like-

• What is a Project Milestone? 5 Project Milestones Examples & Tips
• 7 Free OKR Templates: Objectives and Key Results in Excel
• Goals vs. Objectives: What They Are & How to Use Them

Basically, they’ve written blogs on every touchpoints that their short and broad potential customers are asking about. And this ended up constructing a solid lead funnel for them.