Your prospects need to know you exist. Especially those who’re going through the problem that your product solves.
And that what blog marketing does.
But blog marketing for SaaS can be really tricky.
Sometimes, it can kick off a big fat sales curve for you. And sometimes, just some unqualified traffic.
Hence, you need a robust product-led blog content plan that boosts SEO traffic, captures leads and offloads your paid marketing endeavour.
And that’s where we come in.
In blog marketing for SaaS, we try to get two things right-
Because your prospects aren’t searching the name of your software, they’re searching their problems. Problems that your software solves. And we want your site to top the search results whenever they do.
Blog contents that are written on such topics are termed as ‘Bottom of The Funnel(BoFu)’ contents.
Once we cover it all, we try to expand both your target audience and the content touch points as well. And they’re called ‘Middle of The Funnel(MoFu)’ and ‘Top of The Funnel(ToFu)’ contents.
ClickUp in a project management tool that primarily targets Project Managers.
They’re hitting right into the pain points of their prospects with BoFu/MoFu contents like-
Also, they’re spreading wider audience with somewhat mild product awareness with ToFu contents like-
Basically, they’ve written blogs on every touchpoints that their short and broad potential customers are asking about. And this ended up constructing a solid lead funnel for them.