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The concept is to develop blogs with value-packed, informative content and use SEO as the primary growth channel, which is 100% organic. The revenue is generated from display ads, affiliate programs, etc while the cost lies in creating good content, optimizing them and maintaining the website.

Now, the 5-years old bootstrapped startup is slowly making its way into the multi-billion dollar niche-blogging industry, aiming to turn into a media giant along along with creating secure investment scopes for micro-investors.

Business investment in digital assets skyrocketed around the globe, particularly because of the Covid-19 pandemic. And Bangladesh has jumped on the bandwagon with this startup already serving 250 clients and working to revolutionise the country’s digital assets industry

What kind of digital assets are the best to invest in?

The answer to this question is debatable. But if we consider the factors of security and controllability, niche publications are the most viable future of digital asset investment.

In 5-7 years, they see themselves as a hub of three entities – the consumers of their contents, the business that will be promoted across the platforms, and the investors who would receive equities and dividends from their investments after these assets.

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