Plug-n-play Organic Content Strategy for SaaS
A 12-month content calendar and guideline, derived from the best moves of your top successful competitors and industry trends
SaaS Content Strategy: How We Do It
Imagine your product USPs, your competitors best content moves, and your audience’s buying behaviour into one blend. And that’s how we do it!
A Hold of Product and Industry
We use your product, study industry reports, identify user personas and the use cases
Competitor Analysis
We trace whoever targets the same prospects of yours, with a product/solution similar to yours, and teardown their best content moves
Demand & Keyword Research
On top of competitors’ strategies, we lay off product-led keyword research and centre them around your product use cases
Content Strategy, Calendar & SoP
Finally, we put together the possible content options, and create a 12-month content calendar for each of the content types
Leverage Your Last Mover’s Advantage
SEO Contents are a last mover’s game. If you can trace down their best content moves, and put it at one place, the best content ideas start to pop up.
This also reveals the game of supply and demand between consumers and brands. You get to know what to educate them with, what problems to solve, and what use cases you should design your products around.
Keyword Research that Gives You An Edge
With the competitive intels in hand, we dive more into your audiences search behaviours and pick up keywords.
We label them info ToFu, MoFu and BoFu based on their buying intents while searching for these keywords.
These keywords, combined with all the content ideas that’s been working for your competitor, combines into a fell-fledged content strategy that’s for your SaaS product, and it’s prospects.
And just because it’s based on all of your competitors’ success combined, it gives you a razor-sharp edge.
Not Just SEO, But Also Thought Leadership
Heard of the term ‘Advertorials’?
It’s when you advertise your product while educating your audience. Because ads are not as effective as before(and becoming expensive), Advertorial-type contents are the future of SaaS marketing.
The right contents that are written around the most ideal customers of yours, for the topics that they search while looking for a solution like yours, go around our content strategy.
And this is how you can be a thought leader into your space, not just another random SaaS.
Offload Your Paid Marketing Pressure
Call it PPC, Video Ads, Sponsorships and Media buying- every paid marketing channel is becoming more congested over time.
Plus, it’s not a sustainable marketing spend. The moment you stop pouring money in, the prospect flow stops right away.
SEO Contents are otherwise. It’s a front-heavy process for sure, but this pays off eventually, and rewards you with a constant stream of quality audience, which keeps turning into leads and finally customers.
“Rank Wizards LLC is one of the unsung professionals of the content marketing world. The content planning and keyword research service here is better than almost anyone I’ve ever worked with and their sites all have one thing in common, success.”
“The content strategy we got at place from Rank Wizards, has turned SEO into our single biggest user acquisition channel. We’re seeing signups everyday, every hour from these contents. Now we’ve hired them for another SaaS product of ours.”
Brands We’ve Grown
From startup to enterprise SaaS, we’ve worked with SaaS brands all over the world, across both B2B and B2C niches
Fluent CRM
Sales CRM for Wordpress
Thrive Desk
Customer Support & Ticket Handling
Crowdfundly
Monetization for Creators
Ambient AI (YC W17)
AI surveillance & Fraud Monitoring
Appy Pie
No-code App & Web Builder
Review Xpo
Social Proof for Shopify Stores
Thieve
Dropshipping Product Research
Store SEO
All-in-one SEO App for Shopify
Our Blog
Content Marketing Strategy Template for SaaS SEO
Content strategy can feel like a mess if you just go with the tide. I mean, if you write content after what your competitors have, or worst case- some random keywords you’ve found on Ahrefs, this can exploit your SEO game. Rather, following a set of...
Canva’s SEO Strategy Breakdown w/ Content Strategy
Key Takeaways- Canva creates 7 different types of content, ‘Templates’ and ‘Create’ pages the most important ones for SEO. Both ‘Template’ and ‘Create’ are structured in a very product-led way with SEO-friendliness. Among all, Canva created the most content about...
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