8 Best Email Marketing Agencies for SaaS
8 Best Email Marketing Agencies for SaaS
8 Best Email Marketing Agencies for SaaS
Table of Contents
TL;DR
We dream of our product to get known and recognized by people, but not always people come to your doorsteps to utilize the product. Passive advertisements are also not always enough. What if I tell you that you can knock on your prospects’ doors to propose the value of your SaaS product, and there is a possibility that they will respond. That is the job of outbound email marketing.
An outbound email marketing agency helps you outreach your potential customers through emails. The agency will find leads for you, segment the leads into relevant groups and launch cold email campaigns.
In this article, you’ll get to know the best SaaS Outbound Email Marketing Agencies in no particular order. The agencies I’ll be discussing are:
Why does your SaaS company need outbound email marketing?
SaaS products are service based, so a SaaS company depends on their customers and users. If you are a startup, it is possible for people to not know that you have a SaaS product in the first place. To let your product be known to potential customers, outbound email marketing is helpful.
In outbound email marketing, you find out segments of potential customers that most likely require your SaaS product. You divide them into relevant groups and acquire their contacts through directories, and send them outbound emails introducing your SaaS product as per the potential customers’ need.
Let’s call these potential customers leads, as they are not fully your customers yet. Through outbound emails, you’re not merely giving a sales pitch, you’re presenting the value proposition of your product to the people who need it, which helps both parties.
SaaS products are service based, so a SaaS company depends on their customers and users. If you are a startup, it is possible for people to not know that you have a SaaS product in the first place. To let your product be known to potential customers, outbound email marketing is helpful.
In outbound email marketing, you find out segments of potential customers that most likely require your SaaS product. You divide them into relevant groups and acquire their contacts through directories, and send them outbound emails introducing your SaaS product as per the potential customers’ need.
Let’s call these potential customers leads, as they are not fully your customers yet. Through outbound emails, you’re not merely giving a sales pitch, you’re presenting the value proposition of your product to the people who need it, which helps both parties.
Why is outbound email marketing for SaaS different from general outbound email marketing?
While general outbound email marketing is more like a one time sales pitch to leads than a long term value proposition, SaaS outbound email marketing is not just a sales pitch, but a proposal for long term service. In the case of SaaS, outbound emails are not only specifically targeted but also segmented. Deep segmentation does not necessarily take place in general outbound emails marketing.
SaaS companies, through outbound email marketing, do not sell their product, they introduce their products and offer the subscription to the product’s service. For SaaS, outbound email marketing turns into a relationship where the customers’ needs are understood and it is assumed that the customer or the lead is also educated about the product. It revolves around a cycle of service and subscription that is eventually nurtured.
General Outbound Email Marketing | SaaS Outbound Email Marketing |
One Time Sales Pitch | Proposal for Long Term Service |
General or Broad Targeting | Segmented Targeting |
Immediate Transaction | Ongoing Relationship |
Leads are not aware of the value of the product | Leads are educated about the product and its market |
Ends at Conversion | Nurturing continues after conversion |
While general outbound email marketing is more like a one time sales pitch to leads than a long term value proposition, SaaS outbound email marketing is not just a sales pitch, but a proposal for long term service. In the case of SaaS, outbound emails are not only specifically targeted but also segmented. Deep segmentation does not necessarily take place in general outbound emails marketing.
SaaS companies, through outbound email marketing, do not sell their product, they introduce their products and offer the subscription to the product’s service. For SaaS, outbound email marketing turns into a relationship where the customers’ needs are understood and it is assumed that the customer or the lead is also educated about the product. It revolves around a cycle of service and subscription that is eventually nurtured.
General Outbound Email Marketing | SaaS Outbound Email Marketing |
One Time Sales Pitch | Proposal for Long Term Service |
General or Broad Targeting | Segmented Targeting |
Immediate Transaction | Ongoing Relationship |
Leads are not aware of the value of the product | Leads are educated about the product and its market |
Ends at Conversion | Nurturing continues after conversion |
Research Methodology
For researching this blog, I’ve selected 8 SaaS outbound email marketing agencies ranking them in no particular order, evaluating them based on the steps of outbound email marketing. The agencies are analyzed considering how many steps of SaaS outbound email marketing they follow. The steps are:
Ideal Customer Profile (ICP) and Buyer Persona Development
Lead Sourcing and Lead List Building
Segmenting the Lead List
Segmenting the Services
Email Copywriting for Each Segment.
Personalization and Spintaxing
Setting up Emails and Warming up Emails
Cold email campaign
Tracking Analytics and Reporting
Onwards, Nurturing Responding Leads
The analysis of the selected SaaS outbound email marketing agencies include how many steps they follow from this checklist of steps.
According to experts, only 3% of the outbound emails get a reply, so 97% efforts do not always work out. The 3% success rate is not just by chance. This depends on a lot of strategies, targeting, segmentation and personalization. If you get the discussed fundamentals right, the correct agency can help you overcome the 97% failure rate.
For researching this blog, I’ve selected 8 SaaS outbound email marketing agencies ranking them in no particular order, evaluating them based on the steps of outbound email marketing. The agencies are analyzed considering how many steps of SaaS outbound email marketing they follow. The steps are:
Ideal Customer Profile (ICP) and Buyer Persona Development
Lead Sourcing and Lead List Building
Segmenting the Lead List
Segmenting the Services
Email Copywriting for Each Segment.
Personalization and Spintaxing
Setting up Emails and Warming up Emails
Cold email campaign
Tracking Analytics and Reporting
Onwards, Nurturing Responding Leads
The analysis of the selected SaaS outbound email marketing agencies include how many steps they follow from this checklist of steps.
According to experts, only 3% of the outbound emails get a reply, so 97% efforts do not always work out. The 3% success rate is not just by chance. This depends on a lot of strategies, targeting, segmentation and personalization. If you get the discussed fundamentals right, the correct agency can help you overcome the 97% failure rate.
Comparison Table
Let’s look at the comparison between the agencies and what service they provide at a glance.
Rank Wizards | CelverViral | SeeResponse | Nerdy Joe | Cleverly | SalesHive | Belkins | Cience | |
ICP | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ||
Lead Sourcing and Lead Listing | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | |
Segmenting the Leads | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ||
Segmenting the Service | ✅ | ✅ | ✅ | ✅ | ||||
Copywriting | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ |
Personalization and spintaxing | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ |
Setting and warming emails | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ |
Cold Email Campaign | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ |
Tracking Analytics | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ |
Nurturing responding leads | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ |
Let’s look at the comparison between the agencies and what service they provide at a glance.
Rank Wizards | CelverViral | SeeResponse | Nerdy Joe | Cleverly | SalesHive | Belkins | Cience | |
ICP | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ||
Lead Sourcing and Lead Listing | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | |
Segmenting the Leads | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ||
Segmenting the Service | ✅ | ✅ | ✅ | ✅ | ||||
Copywriting | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ |
Personalization and spintaxing | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ |
Setting and warming emails | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ |
Cold Email Campaign | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ |
Tracking Analytics | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ |
Nurturing responding leads | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ |
Best Outbound Email Marketing Agencies for SaaS
Here is the list and analysis of 7 best SaaS outbound email marketing agencies.
Rank Wizards
Founded by SaaS SEO expert Saleh Ahemd, Rank Wizards has the SaaS SEO experience of more than a decade in the SaaS industry. They have a unique blend of expertise and strategy ensuring leads and backlinks for your company through competent email marketing. Their email marketing services are tailored for SaaS. They offer comprehensive service for the entire lifecycle of a cold email campaign.
What Rank Wizards does best for Email Marketing:
Specialized and niche specific email marketing for SaaS companies
Attaining niche specific lead from directories, along with SaaS specific link building
Customized outreach campaigns tailored to each individual instead of generic templates
Competitors’ backlink analysis
Comprehensive Ideal Customer Persona research
Compelling copywriting for outreach emails
Cold email campaigns
Dedicated and categorized lead nurturing, cold email tracking and reporting
Cleverviral
Cleverviral was founded in 2021, in Bangalore, India, with a concise 2-9 employees. However, their services for outbound email marketing for SaaS make them included in the list of the best. According to their website, they specialize in personalized B2B cold outreach.
What they do the best:
Deep business and industry research for ICP
Setting up emails with optimal configuration boosting delivery speed.
Warming up emails
Crafting compelling copies for emails
Spintaxing and launching cold email campaign
Tracking reports and analytics
Eventually nurturing leads.
Cleverviral is one such outbound email marketing agency that follows almost all the steps of the process closely.
SeeResponse
Established in 2018 in Virginia with 11-50 employee range, SeeResponse is a B2B marketing company with the service of SaaS email marketing and outbound service. They follow almost all the steps of outbound email marketing, starting with ICP research which they cover by prospecting.
They conduct customer segmentation based on various factors. Prospecting also includes lead listing as well. After that, they conduct outreach or launch a cold email campaign introducing the clients’ SaaS products to targeted customers.
SeeResponse also follows the steps of warming up emails, copywriting for emails, and personalizing. Along with tracking the performance of launched cold email campaigns, they conduct A/B testing and optimization as well based on the response and results.
Nerdy Joe
Founded in 2019 in Florida, with an 11-50 range of employees and much less followers on Linkedin, Nerdy Joe shines in their confidence that exudes through their website. They strongly claim to follow most of the steps of outbound email marketing, starting with preparing targeted lists to send emails, which cumulatively means ICP development and lead listing, along with customer segmentation.
Nerdy Joe also vouches for setting and warming up emails by architecting the sending infrastructure. They make sure that emails land in the inbox, not the spam folder. For writing emails, they go beyond just making templates. They message copies can be personalized, segmented and persuasive that matches the value proposition, so that replies come from genuine interest.
Even if they are not following all the steps of outbound email marketing closely, some of their steps are merged together that cover almost all the steps of the process anyway.
Cleverly
Cleverly was founded in 2017, in California, with an 11-50 range of employees. In their website they have 100+ case studies on cold email marketing, proving themselves in the market. The steps of outbound email marketing are clearly mentioned and explained on Cleverly’s website.
What steps they follow:
Defining target audience and creating personals
Lead list building
Email copywriting
Personalization and customer segmentation
Micro campaign of A/B testing experimentation
Launching a drip campaign of outbound emails
Though they skip the step of services segmentation, overall, Cleverly does fit into the criteria of steps of outbound email marketing for SaaS.
SalesHive
Founded in 2016 in Colorado, SalesHive has the employee range of 200-500, specializing in B2B lead generation, cold calling and email marketing. As their website information suggests, they skip the steps of ICP development, lead sourcing and customer segmentation.
What they do the best:
Domain warming
Volume throttling, which means controlling the volume of emails sent in a span of time
Email campaign launching
Smart personalization, which includes personalized copywriting for emails
Conducting tracking and monitoring analytics and reports, which includes categorization of lead responses
So, SalesHive works as a detail manager for clients in the field of SaaS outbound email marketing.
Belkins
Established in Delaware in 2017, Belkins has a high number of employees, ranging from 200 to 500. However, despite being high in numbers, their website shows that they skip some of the steps of outbound email marketing. Instead of conducting the ICP research themselves, they analyze the outreach history of their clients.
As Belkins is not involved in ICP research and lead sourcing, they also do not segment the leads and the services of the Saas product, predominantly relying on clients’ sources,
Nonetheless, Belkins follows the latter steps of the outbound email marketing process pretty well. They set up the domain name system, create mailboxes and prepare for mass email campaigns by small batches.
Most significantly, Belkins do personalized and spintaxed copywriting for emails including tracking replies and nurturing responding leads. Belkins has a dedicated team to track reports of performances, along with A/B testing of which approach works the best. Apart from the steps of receiver segmentation, Belkins follow the significant steps of SaaS outbound email marketing.
Cience
With 20k followers and employee number ranging from 200 to 500, Cience was founded in 2023 in Colorado. Within the short span of 2 years, they’ve gained good numbers for themselves. For the steps of SaaS outbound email marketing, Cience starts with prospect identification and ICP analysis, including prospect sourcing and prospect listing.
What steps they follow:
Prospect identification and ICP analysis
Prospect sourcing and prospect listing
Multi-threading, where they find multiple stakeholders in a company as prospects, and include them in the email list
Providing tailored and personalized copywriting for emails that converts prospects
Email warming up and domain management
Conducting initial outreach and engagement
Providing monitoring, optimization and insights
Afterwards, Cience nurtures responding leads and prospects with their human and AI combined SDR.
Here is the list and analysis of 7 best SaaS outbound email marketing agencies.
Rank Wizards
Founded by SaaS SEO expert Saleh Ahemd, Rank Wizards has the SaaS SEO experience of more than a decade in the SaaS industry. They have a unique blend of expertise and strategy ensuring leads and backlinks for your company through competent email marketing. Their email marketing services are tailored for SaaS. They offer comprehensive service for the entire lifecycle of a cold email campaign.
What Rank Wizards does best for Email Marketing:
Specialized and niche specific email marketing for SaaS companies
Attaining niche specific lead from directories, along with SaaS specific link building
Customized outreach campaigns tailored to each individual instead of generic templates
Competitors’ backlink analysis
Comprehensive Ideal Customer Persona research
Compelling copywriting for outreach emails
Cold email campaigns
Dedicated and categorized lead nurturing, cold email tracking and reporting
Cleverviral
Cleverviral was founded in 2021, in Bangalore, India, with a concise 2-9 employees. However, their services for outbound email marketing for SaaS make them included in the list of the best. According to their website, they specialize in personalized B2B cold outreach.
What they do the best:
Deep business and industry research for ICP
Setting up emails with optimal configuration boosting delivery speed.
Warming up emails
Crafting compelling copies for emails
Spintaxing and launching cold email campaign
Tracking reports and analytics
Eventually nurturing leads.
Cleverviral is one such outbound email marketing agency that follows almost all the steps of the process closely.
SeeResponse
Established in 2018 in Virginia with 11-50 employee range, SeeResponse is a B2B marketing company with the service of SaaS email marketing and outbound service. They follow almost all the steps of outbound email marketing, starting with ICP research which they cover by prospecting.
They conduct customer segmentation based on various factors. Prospecting also includes lead listing as well. After that, they conduct outreach or launch a cold email campaign introducing the clients’ SaaS products to targeted customers.
SeeResponse also follows the steps of warming up emails, copywriting for emails, and personalizing. Along with tracking the performance of launched cold email campaigns, they conduct A/B testing and optimization as well based on the response and results.
Nerdy Joe
Founded in 2019 in Florida, with an 11-50 range of employees and much less followers on Linkedin, Nerdy Joe shines in their confidence that exudes through their website. They strongly claim to follow most of the steps of outbound email marketing, starting with preparing targeted lists to send emails, which cumulatively means ICP development and lead listing, along with customer segmentation.
Nerdy Joe also vouches for setting and warming up emails by architecting the sending infrastructure. They make sure that emails land in the inbox, not the spam folder. For writing emails, they go beyond just making templates. They message copies can be personalized, segmented and persuasive that matches the value proposition, so that replies come from genuine interest.
Even if they are not following all the steps of outbound email marketing closely, some of their steps are merged together that cover almost all the steps of the process anyway.
Cleverly
Cleverly was founded in 2017, in California, with an 11-50 range of employees. In their website they have 100+ case studies on cold email marketing, proving themselves in the market. The steps of outbound email marketing are clearly mentioned and explained on Cleverly’s website.
What steps they follow:
Defining target audience and creating personals
Lead list building
Email copywriting
Personalization and customer segmentation
Micro campaign of A/B testing experimentation
Launching a drip campaign of outbound emails
Though they skip the step of services segmentation, overall, Cleverly does fit into the criteria of steps of outbound email marketing for SaaS.
SalesHive
Founded in 2016 in Colorado, SalesHive has the employee range of 200-500, specializing in B2B lead generation, cold calling and email marketing. As their website information suggests, they skip the steps of ICP development, lead sourcing and customer segmentation.
What they do the best:
Domain warming
Volume throttling, which means controlling the volume of emails sent in a span of time
Email campaign launching
Smart personalization, which includes personalized copywriting for emails
Conducting tracking and monitoring analytics and reports, which includes categorization of lead responses
So, SalesHive works as a detail manager for clients in the field of SaaS outbound email marketing.
Belkins
Established in Delaware in 2017, Belkins has a high number of employees, ranging from 200 to 500. However, despite being high in numbers, their website shows that they skip some of the steps of outbound email marketing. Instead of conducting the ICP research themselves, they analyze the outreach history of their clients.
As Belkins is not involved in ICP research and lead sourcing, they also do not segment the leads and the services of the Saas product, predominantly relying on clients’ sources,
Nonetheless, Belkins follows the latter steps of the outbound email marketing process pretty well. They set up the domain name system, create mailboxes and prepare for mass email campaigns by small batches.
Most significantly, Belkins do personalized and spintaxed copywriting for emails including tracking replies and nurturing responding leads. Belkins has a dedicated team to track reports of performances, along with A/B testing of which approach works the best. Apart from the steps of receiver segmentation, Belkins follow the significant steps of SaaS outbound email marketing.
Cience
With 20k followers and employee number ranging from 200 to 500, Cience was founded in 2023 in Colorado. Within the short span of 2 years, they’ve gained good numbers for themselves. For the steps of SaaS outbound email marketing, Cience starts with prospect identification and ICP analysis, including prospect sourcing and prospect listing.
What steps they follow:
Prospect identification and ICP analysis
Prospect sourcing and prospect listing
Multi-threading, where they find multiple stakeholders in a company as prospects, and include them in the email list
Providing tailored and personalized copywriting for emails that converts prospects
Email warming up and domain management
Conducting initial outreach and engagement
Providing monitoring, optimization and insights
Afterwards, Cience nurtures responding leads and prospects with their human and AI combined SDR.
Conclusion
SaaS outbound email marketing is not simply giving out emails to random strangers. It is a strategic process that includes deep personalization and segmentation. From finding the right people to send emails to nurturing leads’ responses, each step is important in the process of SaaS outbound email marketing.
As you’ve seen, this blog picked and discussed such agencies that cover most of these steps of outbound email marketing, if not all. Some of these agencies do not follow all the steps of the process but merge their steps to cover the overall process, and some follow each step closely.
Outbound email marketing is one of the many ways to grow your SaaS company. SEO is just as important if you want to bring in the correct leads through search. Check out Rank Wizards’ SEO services that will help your SaaS company attract the right traffic that can turn into retained customers.
SaaS outbound email marketing is not simply giving out emails to random strangers. It is a strategic process that includes deep personalization and segmentation. From finding the right people to send emails to nurturing leads’ responses, each step is important in the process of SaaS outbound email marketing.
As you’ve seen, this blog picked and discussed such agencies that cover most of these steps of outbound email marketing, if not all. Some of these agencies do not follow all the steps of the process but merge their steps to cover the overall process, and some follow each step closely.
Outbound email marketing is one of the many ways to grow your SaaS company. SEO is just as important if you want to bring in the correct leads through search. Check out Rank Wizards’ SEO services that will help your SaaS company attract the right traffic that can turn into retained customers.
Frequently Asked Questions
What is an email marketing agency for SaaS?
An email marketing agency for SaaS manages the lifecycle of the cold outreach emails of their SaaS clients.
How many outbound emails per day should you send?
For cold outreach, you can send 20-50 outbound emails per day.
How to retain SaaS customers?
By optimizing onboarding, delivering exceptional product and service value, and providing proactive support, you can retain your SaaS customers.
How many cold emails are needed to get a client?
There is no definitive number for cold emails that ensures getting a client, but you must send cold outbound emails in hundreds or even thousands to finally manage solid clients,
What is an email marketing agency for SaaS?
An email marketing agency for SaaS manages the lifecycle of the cold outreach emails of their SaaS clients.
How many outbound emails per day should you send?
For cold outreach, you can send 20-50 outbound emails per day.
How to retain SaaS customers?
By optimizing onboarding, delivering exceptional product and service value, and providing proactive support, you can retain your SaaS customers.
How many cold emails are needed to get a client?
There is no definitive number for cold emails that ensures getting a client, but you must send cold outbound emails in hundreds or even thousands to finally manage solid clients,
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Noshin Nisa
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