Top 6 Business Marketing Consultants

Business Marketing Consultants
Business Marketing Consultants
Business Marketing Consultants

Top 6 Business Marketing Consultants

Top 6 Business Marketing Consultants

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14 min read

TL;DR

  • Business marketing consultants and advisors assist their clients improve their marketing strategies, digital marketing, growth marketing strategies, mitigate business risk and maintain business regulations.

  • Services include: Analysing the existing marketing tactics and finding gaps, digital marketing consultancy, website development and growing sales and revenue.

  • 6 individual consultants: Saleh Ahmed, Gary Vaynerchuk, Tom Critchlow, Mac Frederick, Selena Vidya and Shane Barker

  • 6 marketing consultancy firms: Rank Wizards, SmartSites, Ignite Visibility, Roketto, HigherVisibility and ThrivePOP

  • Both individual marketing consultants and marketing consulting firms can benefit you if you choose one wisely according to your business needs.

What services do business marketing consultants provide?

Marketing Strategy Guidance

Business marketing consultants study their client’s current marketing strategies and guide create annual, quarterly, or monthly marketing strategies. They help clients launch a new product, enter new markets, and amplify growth by designing effective marketing strategies. They assist to shape a brand's core values, mission, and voice, guiding to create a visual identity across all possible customer interfaces.

Strategy Analysis and Improvement 

Market consultants work on market analysis, competitor analysis, and customer insights research to understand their target audience and create buyer persona. Based on that analysis, they advise their clients about the areas of improvement and strategies that are working well. 

Organizational Engagement

For B2B (Business to business) companies, marketing consultants sometimes work to align marketing and sales teams to ease and develop the buyer's journey and drive results. 

Search Marketing

Most of the marketing consultants assist their clients on Search Engine Optimization (SEO), Search Engine Marketing (SEM), improving website visibility, online ranking and increasing organic traffic. They also help their clients with Generative Engine Optimization (GEO).

Digital Marketing

Marketing consultants help their clients with various digital marketing strategies including Pay-Per-Click (PPC) advertising (Google Ads, Meta Ads, LinkedIn Ads, etc.), Social Media Marketing (SMM) and Email Marketing targeting the right audience to ensure maximum Return on Investment (ROI). 

Content Marketing

Marketing consultants often guide their clients on how to promote and improve their web content including blogs, videos, white papers and infographics to engage audiences and move them through the marketing funnel. 

Website Development 

Marketing consultants work for their customers to design and develop their websites. They also assist their clients to improve Conversion Rate Optimization (CRO) to boost website performance by analyzing underperforming pages.

Sales and Revenue 

Marketing consultants advise their clients on how to generate leads, traffic and sales, ultimately bringing them maximum revenue.

Mitigate Business Risk

Business marketing consulting services also include mitigating and avoiding business risks by providing data-driven forecasting, helping in business operations assessments & operational transparency maintenance and producing consistent marketing strategy guidelines.

Marketing Strategy Guidance

Business marketing consultants study their client’s current marketing strategies and guide create annual, quarterly, or monthly marketing strategies. They help clients launch a new product, enter new markets, and amplify growth by designing effective marketing strategies. They assist to shape a brand's core values, mission, and voice, guiding to create a visual identity across all possible customer interfaces.

Strategy Analysis and Improvement 

Market consultants work on market analysis, competitor analysis, and customer insights research to understand their target audience and create buyer persona. Based on that analysis, they advise their clients about the areas of improvement and strategies that are working well. 

Organizational Engagement

For B2B (Business to business) companies, marketing consultants sometimes work to align marketing and sales teams to ease and develop the buyer's journey and drive results. 

Search Marketing

Most of the marketing consultants assist their clients on Search Engine Optimization (SEO), Search Engine Marketing (SEM), improving website visibility, online ranking and increasing organic traffic. They also help their clients with Generative Engine Optimization (GEO).

Digital Marketing

Marketing consultants help their clients with various digital marketing strategies including Pay-Per-Click (PPC) advertising (Google Ads, Meta Ads, LinkedIn Ads, etc.), Social Media Marketing (SMM) and Email Marketing targeting the right audience to ensure maximum Return on Investment (ROI). 

Content Marketing

Marketing consultants often guide their clients on how to promote and improve their web content including blogs, videos, white papers and infographics to engage audiences and move them through the marketing funnel. 

Website Development 

Marketing consultants work for their customers to design and develop their websites. They also assist their clients to improve Conversion Rate Optimization (CRO) to boost website performance by analyzing underperforming pages.

Sales and Revenue 

Marketing consultants advise their clients on how to generate leads, traffic and sales, ultimately bringing them maximum revenue.

Mitigate Business Risk

Business marketing consulting services also include mitigating and avoiding business risks by providing data-driven forecasting, helping in business operations assessments & operational transparency maintenance and producing consistent marketing strategy guidelines.

Best six individual business marketing consultant

Here are 6 individual best business marketing consultants that you can count on 

Name of The Consultant

Expertise

Years of Experience

Specialization

Website/Linked Profile

Saleh Ahmed 

Helping SaaS companies scale through data-driven organic strategies  

11 years 

Email infrastructure, advanced analytics, digital asset management, AI implementation 

Saleh Ahmed

Linkedin 


Gary Vaynerchuk

Building brands using social media, culture, and storytelling

Over 35 years 

Social media and content growth hacking

Gary Vaynerchuk LinkedIn 

Tom Critchlow



Building new growth capabilities, with a focus on SEO, content product strategy.

20 years 

SEO and digital ecosystem building for solopreneurs

Tom Critchlow LinkedIn 

Mac Frederick

Small business marketing and digital marketing 

Almost 15 years  

Small business marketing consultancy 

Mac Frederick LinkedIn


Selena Vidya

Digital marketing strategy emphasizing on SEO strategy and organic search

10 years 

Content social activation 

Selena Vidya LinkedIn

Shane Barker

Lead generation, conversion optimization and  customer acquisition

Over 20 years 

Small business marketing consultancy, reputation management and digital strategy. 

Shane Barker LinkedIn


They are the ones you can consider for well reputed individual business marketing consulting advisors.

Saleh Ahmed 

Saleh Ahmed 
  • Location: Dhaka, Bangladesh  

  • Credibility: Founder of Rank Wizards since 2015

  • Preferred Mode of Consultation: Via LinkedIn community, one-to-one consultation, webinars 

  • Expertise: Expertise in the SaaS technology and market 

  • Technology Specialization: Email infrastructure, advanced analytics, digital asset management, AI implementation

Why Choose Saleh Ahemd as a Business Marketing Consultant?

Saleh Ahmed specializes in post AI SEO, which goes deeper into business marketing and search engine optimization for businesses. He is beneficial for businesses looking to integrate into the shift from traditional to AI-driven business marketing model. Unlike using a generic content structure, Saleh Ahmed applies the Subject Matter Expertise approach, making content marketing more authentic and realistic. He is also expert in transcribing content strategies into organic sales funnels. If you’re looking for authenticity with reasonability, Saleh Ahmed is the best for you. 

Gary Vaynerchuk

Gary Vaynerchuk
  • Location: New York, United States 

  • Credibility: Crain's 40 Under 40, Issued by Crain's New York (2014)

  • Preferred Mode of Consultation: Via LinkedIn and conferences

  • Expertise: Building brands using social media

  • Technology Specialization: Social media and content growth hacking

Why Choose Gary Vaynerchuk As a Business Marketing Consultant?

Gary Vaynerchuk, Founder of VaynerMedia and the Chairman of VaynerX, is an expert in Social media marketing and brand strategy. He specifically focuses on building brands using social media, culture and storytelling. He is well known for leveraging contemporary digital platforms. He has a great reputation for scaling brands to 7-figure revenue. He has a forward-thinking approach to brand building which fuels rapid sales growth. So, if you specifically want to polish social media marketing for your business and earn quick revenue, Gary Vaynerchuk is the best option for you.

Tom Critchlow

Tom Critchlow
  • Location:  New York, United States

  • Credibility: Achieved a 40% client lead uplift

  • Preferred Mode of Consultation: Via conferences and tomcritchlow website 

  • Expertise: SEO and digital ecosystem building

  • Technology Specialization: Digital ecosystem 

Why Choose Tom Critchlow As a Business Marketing Consultant?

Tom Critchlow, an Ex-Google strategist, is an expert in SEO and digital ecosystem building for solo practices. His success as a business marketing consultant is proven as he has grown solo practices to generate $500K+ via inbound strategies. He has a great reputation for specialized knowledge of how search algorithms and the broader digital landscape function. His efficiency lies in 40% client lead increase. So, Tom Critchlow is a great option for clients looking for an experienced strategist with Google-level insight to build a sustainable digital presence.

Mac Frederick

  • Location: Philadelphia, United States

  • Credibility:  Former Googler and founder & managing partner at Momentum Digital

  • Preferred Mode of Consultation: Via LinkedIn and his website 

  • Expertise: Small business marketing and digital marketing 

  • Technology Specialization: Digital marketing

Why Choose Mac Frederick As a Business Marketing Consultant?

Mac Frederick, former Googler and founder and CEO at Momentum digital, is an expert in digital marketing, online advertising and entrepreneurship. He is well known for small business marketing consulting and addressing uninvited challenges and obstacles of running a small business. His marketing expertise also covers SEO, management, paid media and search advertisement, sales and leadership. His marketing consultancy courses fees revolve around $400- $900. If you are a small business owner or planning to start one, he is the best-suited consultant, with proven expertise in marketing for small business to assure long term business growth.

Selena Vidya 

Selena Vidya
  • Location: California, United States

  • Credibility: Outstanding Inductee, Issued by Phi Theta Kappa Honor Society (2008)

  • Preferred Mode of Consultation: Through selenavidya website and speaking engagements 

  • Expertise: Digital marketing strategy emphasizing on SEO strategy and organic search

  • Technology Specialization: Digital marketing 

Why Choose Selena Vidya As a Business Marketing Consultant?

Selena Vidya, president of Orthris, is an expert in digital marketing consultancy. Her specialization includes SEO strategy, organic search, app marketing and social activation marketing. She is also a successful content creator and business advisor. Her success and skills as a marketing consultant is proven as she has a record of achieving 60% online growth for her clients, and helped portfolios achieve 2x customer acquisition. She also assists her clients build digital marketing teams that implies productive communication to increase their online presence. So, if you want to boost your digital marketing game, you must go for Selena Vidya. 

Shane Barker

Shane Barker
  • Location: Nevada, United States

  • Credibility: Ranked #1 social media consultant in the nation by PROskore issued by PROskore power rankings 

  • Preferred Mode of Consultation: Via shanebarker website and learning hub courses 

  • Expertise: Lead generation and  reputation management

  • Technology Specialization: Digital marketing 

Why Choose Shane Barker As a Business Marketing Consultant?

Shane Barker, Owner of TraceFuse and CEO of Shane Barker Consulting, is an expert in lead generation, conversion optimization, customer acquisition, and management consultancy. He has worked with startups, small-to-medium sized businesses, and large corporations. He has been ranked as number 1 national social media consultant by PROskore. One of the key specialties of his consultancy is that he provides a free analysis report to his potential clients about their mobile apps or websites. His success as a marketing consultant is evident as his free audits drive 40% conversion boosts and generate $5M+ for his celebrity clients. So, whether you are a small business or large organization, you can rely on Shane Barker to up your marketing game.

Here are 6 individual best business marketing consultants that you can count on 

Name of The Consultant

Expertise

Years of Experience

Specialization

Website/Linked Profile

Saleh Ahmed 

Helping SaaS companies scale through data-driven organic strategies  

11 years 

Email infrastructure, advanced analytics, digital asset management, AI implementation 

Saleh Ahmed

Linkedin 


Gary Vaynerchuk

Building brands using social media, culture, and storytelling

Over 35 years 

Social media and content growth hacking

Gary Vaynerchuk LinkedIn 

Tom Critchlow



Building new growth capabilities, with a focus on SEO, content product strategy.

20 years 

SEO and digital ecosystem building for solopreneurs

Tom Critchlow LinkedIn 

Mac Frederick

Small business marketing and digital marketing 

Almost 15 years  

Small business marketing consultancy 

Mac Frederick LinkedIn


Selena Vidya

Digital marketing strategy emphasizing on SEO strategy and organic search

10 years 

Content social activation 

Selena Vidya LinkedIn

Shane Barker

Lead generation, conversion optimization and  customer acquisition

Over 20 years 

Small business marketing consultancy, reputation management and digital strategy. 

Shane Barker LinkedIn


They are the ones you can consider for well reputed individual business marketing consulting advisors.

Saleh Ahmed 

Saleh Ahmed 
  • Location: Dhaka, Bangladesh  

  • Credibility: Founder of Rank Wizards since 2015

  • Preferred Mode of Consultation: Via LinkedIn community, one-to-one consultation, webinars 

  • Expertise: Expertise in the SaaS technology and market 

  • Technology Specialization: Email infrastructure, advanced analytics, digital asset management, AI implementation

Why Choose Saleh Ahemd as a Business Marketing Consultant?

Saleh Ahmed specializes in post AI SEO, which goes deeper into business marketing and search engine optimization for businesses. He is beneficial for businesses looking to integrate into the shift from traditional to AI-driven business marketing model. Unlike using a generic content structure, Saleh Ahmed applies the Subject Matter Expertise approach, making content marketing more authentic and realistic. He is also expert in transcribing content strategies into organic sales funnels. If you’re looking for authenticity with reasonability, Saleh Ahmed is the best for you. 

Gary Vaynerchuk

Gary Vaynerchuk
  • Location: New York, United States 

  • Credibility: Crain's 40 Under 40, Issued by Crain's New York (2014)

  • Preferred Mode of Consultation: Via LinkedIn and conferences

  • Expertise: Building brands using social media

  • Technology Specialization: Social media and content growth hacking

Why Choose Gary Vaynerchuk As a Business Marketing Consultant?

Gary Vaynerchuk, Founder of VaynerMedia and the Chairman of VaynerX, is an expert in Social media marketing and brand strategy. He specifically focuses on building brands using social media, culture and storytelling. He is well known for leveraging contemporary digital platforms. He has a great reputation for scaling brands to 7-figure revenue. He has a forward-thinking approach to brand building which fuels rapid sales growth. So, if you specifically want to polish social media marketing for your business and earn quick revenue, Gary Vaynerchuk is the best option for you.

Tom Critchlow

Tom Critchlow
  • Location:  New York, United States

  • Credibility: Achieved a 40% client lead uplift

  • Preferred Mode of Consultation: Via conferences and tomcritchlow website 

  • Expertise: SEO and digital ecosystem building

  • Technology Specialization: Digital ecosystem 

Why Choose Tom Critchlow As a Business Marketing Consultant?

Tom Critchlow, an Ex-Google strategist, is an expert in SEO and digital ecosystem building for solo practices. His success as a business marketing consultant is proven as he has grown solo practices to generate $500K+ via inbound strategies. He has a great reputation for specialized knowledge of how search algorithms and the broader digital landscape function. His efficiency lies in 40% client lead increase. So, Tom Critchlow is a great option for clients looking for an experienced strategist with Google-level insight to build a sustainable digital presence.

Mac Frederick

  • Location: Philadelphia, United States

  • Credibility:  Former Googler and founder & managing partner at Momentum Digital

  • Preferred Mode of Consultation: Via LinkedIn and his website 

  • Expertise: Small business marketing and digital marketing 

  • Technology Specialization: Digital marketing

Why Choose Mac Frederick As a Business Marketing Consultant?

Mac Frederick, former Googler and founder and CEO at Momentum digital, is an expert in digital marketing, online advertising and entrepreneurship. He is well known for small business marketing consulting and addressing uninvited challenges and obstacles of running a small business. His marketing expertise also covers SEO, management, paid media and search advertisement, sales and leadership. His marketing consultancy courses fees revolve around $400- $900. If you are a small business owner or planning to start one, he is the best-suited consultant, with proven expertise in marketing for small business to assure long term business growth.

Selena Vidya 

Selena Vidya
  • Location: California, United States

  • Credibility: Outstanding Inductee, Issued by Phi Theta Kappa Honor Society (2008)

  • Preferred Mode of Consultation: Through selenavidya website and speaking engagements 

  • Expertise: Digital marketing strategy emphasizing on SEO strategy and organic search

  • Technology Specialization: Digital marketing 

Why Choose Selena Vidya As a Business Marketing Consultant?

Selena Vidya, president of Orthris, is an expert in digital marketing consultancy. Her specialization includes SEO strategy, organic search, app marketing and social activation marketing. She is also a successful content creator and business advisor. Her success and skills as a marketing consultant is proven as she has a record of achieving 60% online growth for her clients, and helped portfolios achieve 2x customer acquisition. She also assists her clients build digital marketing teams that implies productive communication to increase their online presence. So, if you want to boost your digital marketing game, you must go for Selena Vidya. 

Shane Barker

Shane Barker
  • Location: Nevada, United States

  • Credibility: Ranked #1 social media consultant in the nation by PROskore issued by PROskore power rankings 

  • Preferred Mode of Consultation: Via shanebarker website and learning hub courses 

  • Expertise: Lead generation and  reputation management

  • Technology Specialization: Digital marketing 

Why Choose Shane Barker As a Business Marketing Consultant?

Shane Barker, Owner of TraceFuse and CEO of Shane Barker Consulting, is an expert in lead generation, conversion optimization, customer acquisition, and management consultancy. He has worked with startups, small-to-medium sized businesses, and large corporations. He has been ranked as number 1 national social media consultant by PROskore. One of the key specialties of his consultancy is that he provides a free analysis report to his potential clients about their mobile apps or websites. His success as a marketing consultant is evident as his free audits drive 40% conversion boosts and generate $5M+ for his celebrity clients. So, whether you are a small business or large organization, you can rely on Shane Barker to up your marketing game.

Consultancy firms or individual consultants: Whom to choose?

Choosing between a consultancy firm and an individual consultant is quite similar to choosing between a full orchestra and a solo performer. If you want to hire one you must choose depending on your business needs and nature.  

If you choose a marketing firm, you will get a whole team of experts with different skillsets like SEO skill, SEM, content creation, advertising and so on. While, most of the individual consultants are highly specialized thought leaders or experts in specific areas. 

Marketing consulting firms provide a holistic marketing approach and actionable insights, and combine strategy and technical implementation, such as AI, SEO tools and website designing, at the same time. Whereas, individual consultants are typically single-person operations often well-known for deep expertise in niche areas. 

If you are a business with multiple goals or need to manage everything from scratch, you must opt for a consultancy firm. If your business requires improvement or consultancy in a specific area, you must choose an individual consultant. However, hiring an individual expert consultant is always more cost-effective rather than hiring a marketing firm. 

Choosing between a consultancy firm and an individual consultant is quite similar to choosing between a full orchestra and a solo performer. If you want to hire one you must choose depending on your business needs and nature.  

If you choose a marketing firm, you will get a whole team of experts with different skillsets like SEO skill, SEM, content creation, advertising and so on. While, most of the individual consultants are highly specialized thought leaders or experts in specific areas. 

Marketing consulting firms provide a holistic marketing approach and actionable insights, and combine strategy and technical implementation, such as AI, SEO tools and website designing, at the same time. Whereas, individual consultants are typically single-person operations often well-known for deep expertise in niche areas. 

If you are a business with multiple goals or need to manage everything from scratch, you must opt for a consultancy firm. If your business requires improvement or consultancy in a specific area, you must choose an individual consultant. However, hiring an individual expert consultant is always more cost-effective rather than hiring a marketing firm. 

Wrapping up

Instead of running after trendy marketing strategies, simply consulting a marketing consultant is more beneficial for both large and small business organizations. 

Your company’s marketing efforts may not work if you design strategies without any context or proper research. Whereas, a good marketing consultant can assure sustainable growth implementing effective marketing strategies and year long marketing planning.

So, do consider consulting a good marketing agency or an expert to get long term success.

Instead of running after trendy marketing strategies, simply consulting a marketing consultant is more beneficial for both large and small business organizations. 

Your company’s marketing efforts may not work if you design strategies without any context or proper research. Whereas, a good marketing consultant can assure sustainable growth implementing effective marketing strategies and year long marketing planning.

So, do consider consulting a good marketing agency or an expert to get long term success.

Frequently Asked Questions

What is the role of a marketing consultant?

A marketing consultant simply advises a business company or organization on how to design and apply marketing strategies to promote their business and shape a brand.

How much fees does a business marketing consultant charge?      

Business marketing consultants may charge on hourly or monthly basis. Typically, a marketing consultant charges between $100 and $149 per hour. Sometimes, they may also charge between $5,000 and 50,000 per month. Again, a small business consultant generally costs from $2,000 to $6,000 per month, while large enterprises often spend $100,000 per month in consulting fees.

What are the 4 basics of marketing?

The 4 basics of marketing refer to product, price, place and promotion. 

What skills does a marketing consultant need?

The fundamental skills a marketing consultant requires are: digital marketing, market research, strategic planning, communication, creativity, and analytical thinking.

What are the main qualities of a consultant?

Basic qualities of a great consultant include: flexibility, analytical and research skills, discipline, confidence, persistence and resourcefulness.

What is the role of a marketing consultant?

A marketing consultant simply advises a business company or organization on how to design and apply marketing strategies to promote their business and shape a brand.

How much fees does a business marketing consultant charge?      

Business marketing consultants may charge on hourly or monthly basis. Typically, a marketing consultant charges between $100 and $149 per hour. Sometimes, they may also charge between $5,000 and 50,000 per month. Again, a small business consultant generally costs from $2,000 to $6,000 per month, while large enterprises often spend $100,000 per month in consulting fees.

What are the 4 basics of marketing?

The 4 basics of marketing refer to product, price, place and promotion. 

What skills does a marketing consultant need?

The fundamental skills a marketing consultant requires are: digital marketing, market research, strategic planning, communication, creativity, and analytical thinking.

What are the main qualities of a consultant?

Basic qualities of a great consultant include: flexibility, analytical and research skills, discipline, confidence, persistence and resourcefulness.

Susmita

Susmita Farhin Pinak

Susmita Farhin Pinak

Susmita Farhin Pinak

Content Writer

Content Writer

Always being passionate about research and writing, I have studied English literature from Brac University. Now, I am doing my desired job as I am researching and analyzing. And writing contents, blog posts and constantly polishing my skills and abilities.

Always being passionate about research and writing, I have studied English literature from Brac University. Now, I am doing my desired job as I am researching and analyzing. And writing contents, blog posts and constantly polishing my skills and abilities.

Always being passionate about research and writing, I have studied English literature from Brac University. Now, I am doing my desired job as I am researching and analyzing. And writing contents, blog posts and constantly polishing my skills and abilities.

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Top 6 Business Marketing Consultants

Top 6 Business Marketing Consultants