Why SaaS Companies Need AI in Their SEO Stack

It must be a struggle to do SEO research for your SaaS company. Keyword research, traffic prediction, competitors’ analysis, lots of things to do before starting your SEO journey as a SaaS. We get it, all these are not always possible manually. What you need is automation that is also trusted and reliable. 

This is where SEO AI tools can help you.
Keyword research and predictive analytics like ranking predictions are performed by SEO AI tools. The tools also detect content gaps performing content analysis. Along with intensive strategic planning for your content creation and marketing, all these qualities can be easily provided to the SaaS company through SEO AI tools.  

Let’s explore how and which SEO AI tools can revolutionize your company’s content journey. 

Core Features of SEO AI Software

Here are the core features of SEO AI tools that help SaaS companies in strategizing content marketing and SEO ranking exponentially. 

AI for Keyword Research 

Manual keyword research is not always accurate and is often time-consuming. It also does not align with the search intent all the time. 

AI-powered SEO tools, such as SE Ranking and Scalenut, conduct keyword research from a massive database of keywords that also match accurately with search intent and topic relevance. They cluster the keywords based on users' search categories, helping SaaS companies strategize smartly in keyword distribution and selection for their content, following audience intent.  

Traffic Analytics with AI Prediction 

AI SEO tools like Semrush, Scalenut and SE Ranking can predict the traffic of the content and its ranking possibilities by analyzing historical data, search patterns, and insights from the content. This helps Saas companies think and plan long-term as they can predict the performance of their content with AI SEO tools. 

Content Gap Analysis and Content Strategy Planning

Tools like Ahrefs and Search Atlas decipher the content gap by competitors analysis. They help SaaS companies conduct a content strategy planning to close the gap and input more valuable content.

Content Optimization Suggestions

Scalenut and Semrush not only help in writing content but also contribute to optimizing it for SEO, suggesting improvements, updates, and corrections based on SERP trends with the AI. This helps your SaaS to maintain the relevancy of your content along with trend changes. 

Smart Technical Audits

Observing your website as the input, tools such as Search Atlas and SE Ranking suggest improvements with reports. They can detect errors in your websites that are hindering them from ranking and suggest audits for correction and ranking improvements. 

Real Time Performance Insights

SEO AI tools, such as Ahrefs and Search Atlas, investigate the real-time, spontaneous performance of your content. The tools detect the errors in crawlability, keyword movement, broken URLs, and backlink changes, so that SaaS companies can troubleshoot the issues as soon as possible in their content.  

Tracking Backlinking Opportunities

Backlinking is one of the most important tasks where AI can assist in tools like SE Ranking and Search Atlas. AI can monitor high-quality backlinking opportunities that increase the domain authority of the SaaS content.  

Research Methodology

For the research of this blog, we’ve selected around 10 SEO AI software, listing down the G2 and Capterra scores of each of them, and came up with a Weighted Score following the formula:
Weighted Score= {(G2 Rating * G2 Reviews) + (Capterra Rating * Capterra Reviews)} / (G2 Reviews + Capterra Reviews)

After that, we came up with a Feature Strength Score following this criteria list for the features that are expected to be included in each SEO AI tool:

• Predictive analytics for traffic and trends

• AI-based content gap analysis

• Automated content optimization suggestions

• Smart technical audits

• Real-time performance insights

• Track backlink opportunities 

The formula for deciphering a Feature Strength score: 
Feature Score (Out of 5) = (Total Points / 6) * 5

Finally, we came up with a final score using the formula that is, 
Final Score = (Weighted Score+Feature Strength Score) / 2 

With the final score, we’ve ranked top 5 SEO AI Tools that work for SaaS companies. 

Top 5 SEO AI Softwares

Here are the top 5 SEO AI tools for you to consider for your SaaS company. 

SE Ranking

Weighted Score: 4.78 (G2+Capterra) 
Feature Strength: 5
Final Score: 4.89

Founded in Delaware, SE Ranking started its journey in 2012. They have the features that make them an all-in-one SEO solution tool. According to G2, SE Ranking is apt for assisting small and medium-sized agencies and in-house teams in developing critical SEO strategies. For their features of content marketing and editing, AI writing, backlink monitoring, and rank tracking, we mark them as an all-around SEO AI tool.  

Features: 

• Rank Tracker

• AI Overviews tracker

• On-page SEO checker

• Website Audit

• Competitor Analysis Tool

• Backlink Checker

• Keyword tool

• Keyword grouper 

• Content Marketing tool

• Content Editor

• AI writer

• Backlink tracking tool

• SERP tracker

• Insights

• SEO report generator

• Lead generator 

• SEO API

• White Label SEO software

Semrush

Weighted Score: 4.54 (G2+Capterra) 
Feature Strength: 5
Final Score: 4.77

Semrush, founded in 2008, is one of the most popular SEO AI tools that make our list. Their keyword research, on-page optimization, and content marketing service, along with link building and market analysis tools, make them so widely used.

Features:

• Keyword Research

• On-page SEO

• Competitor SEO Analysis

• Content Marketing

• Local SEO

• Rank Tracking

• Link Building

• Content Creation and Distribution

• Content Optimization

• Market Analysis

• PPC Keyword Research

Search Atlas

Weighted Score: 4.75 (G2+Capterra) 
Feature Strength: 4.6
Final Score: 4.67

New York based Search Atlas has the distinguished OTTO AI SEO that enables planning, optimizing and adjusting SEO strategies. Along with OTTO AI SEO automation, their content assistant, link building assistant and backlink analyzer make them one of the best. 

Features:

• OTTO AI SEO Automation

• OTTO Google Ads 

• Content Optimization

• Citation Building

• Topical Maps

• Content Assistant

• Content Planner

• Site Auditor

• On Page Audit

• Backlink Analyzer

Scalenut

Weighted Score: 4.76 (G2+Capterra)
Feature Strength: 4.2
Final Score: 4.48 

Scalenut, founded in California in 2020, is a tool that helps in planning, creating, optimizing, and analyzing content for higher search engine rankings. It also analyzes traffic, manages AI links, and humanizes content.  .  

Features:

• Content Planner and Creator 

• SEO Topic Researcher 

• Content Audit

• Content Optimizer

• Cruise Mode (Humanized SEO Article Writer)

• Keyword Planner

• Traffic Analyzer

• NLP Terms

• AI Link Manager

• AI Content Detector and Humanizer

• OnPagePro (On-page SEO) 

Ahrefs 

Weighted Score: 4.58 (G2+Capterra) 
Feature Score: 4.2
Final Score: 4.39

One of the most used and most popular SEO AI tools, Ahrefs, based in Singapore and founded in 2010, is best known for its backlink analysis, site explorer that gives the x-ray of a site’s SEO and link-building performance. They also have content explorer that helps analyze the best performing content on the internet, and site audits that keep the website technically optimized.

Features:

• Site Explorer

• Keyword explorer

• Rank Tracker

• Brand Radar

• Site Audit

• Web Analytics

• Content Explorer

• AI Content Helper

• Content Marketing

How to Choose the Right SEO AI Tool for Your SaaS 

Choosing the right SEO AI tool is extremely crucial for your SaaS company’s content marketing strategy. Here’s a guideline for factors to keep in mind while deciding on your best SEO AI tool: 

1. Integration with Existing Stack

There can be any tech stack you’re already using. An ideal SEO AI tool should be able to integrate with your existing CMS and should not make it complicated for you to work. 
The best SEO AI software connects seamlessly with your CRM and CMS, being able to share and export data with teams easily, and connecting sales, marketing, and content teams altogether to work smoothly. 

2. Data Privacy, Accuracy, and Transparency

SEO AI tools explore the internet and websites to give you information. It is a must for this information to be accurate, and the decision based on it must be transparent. Your data that SEO AI tools use to suggest decisions must also be protected under the rules of the General Data Protection Regulation. 

3. Customer Support and Onboarding 

The quality of a good SEO AI tool is its ease of use. It should have a smooth onboarding process for users to start doing SEO research. It also should have proper customer support, like tutorials for learning how to use the tool to its best potential. They should also update usability based on users’ feedback. 

Conclusion 

AI is revolutionizing the tech world, making tasks easier with automation, so are things evolving with AI. SEO and content management are also evolving around AI with the rise of SEO AI tools. 

SEO AI tools enable you to plan and strategize better content, track predictive results, and find the appropriate keywords for your content that fills the content gap with competitors. You also get help in fixing technical issues as well, and all these become faster and smarter with AI than doing them manually.  

We’ve selected and ranked the top 5 SEO AI tools based on the metrics of Weighted Score and Feature Strength Score. We’ve come up with a final score with which we ranked the top 5 SEO AI tools. If you’re unsure which one to finalize, Rank Wizards will help SaaS companies like yours to decide which SEO AI tool to choose for your content journey. Book a consultation now.