SaaS Copywriting Agencies

Top 5 Copywriting Agencies for SaaS

SaaS Copywriting Agencies

Top 5 Copywriting Agencies for SaaS

Ever wondered what brings in signups to your SaaS product? Yes, it is the value of the product itself, but there is something that you need to convince people to trust the value of the product. That is copywriting. There are competent agencies that can help you in effective copywriting for your SaaS to attract more customers and conversions. This blog will rank and discuss 5 copywriting agencies for SaaS companies: Xplora BG Explain Visually Quantious Wunderdogs Rising Tides

The Importance of Copywriting in SaaS Marketing 

The role of copywriting in SaaS marketing is to ultimately convince people to sign up. You can generate traffic through educational content, but copywriting does the work of persuasion. 
A landing page that has clear messaging in copywriting that directly talks to the audience, can increase conversion rate up to 80%. Its role is to lure people in by presenting the specific information, something that the audience needs. 
Copywriting may seem a small task as persuasive copies do not have many words. But a lot of thoughts are put into this process, convincing people is not easy. 

You need to include the value of your product combined with the specific needed information, for the copy to be convincing. This is why expert copywriting is important in SaaS marketing
Copywriting creates your connection with your audience. It helps people understand what your product does and how it fulfills their needs. 
Your convincing copies push people to sign up. A better copy that answers exact questions builds credibility and trust. 

Types of Copywriting for SaaS

There can be multiple types of copywriting for SaaS. Let’s discuss the types of copy. 

Website Copy 

How you present the words on pages like homepage, feature page, pricing page, depends on people’s first impression of you, as these are the pages people visit earlier in the funnel. 

Landing Page Copy

The goal of landing page copies is to make sign-ups happen. Easily guiding and convincing people to sign up is what landing page copywriting does.

Email Copy

Email copies are very important in the customer journey. Welcome email and onboarding email copies are just the beginning, consistency in email copies ensures a consistent and long customer journey. 

Ad Copy

Your paid ad copies need to be exactly specific and convincing, because the purpose of ads is to persuade people to sign up to you in as less time as possible. 

UX Writing 

Your product may have an app, the app needs a copy as well. How you guide the users in the app, and how easily they can navigate the app depend on good and effective copy. 

SEO Copywriting

There are some SEO content that need copywriting. Some blog posts need copywriting for impactful CTA and content organization. Product pages and product comparison pages also need copywriting. 

Case Study Copywriting

Case studies need copywriting to present the success stories and not so successful stories in a way that is hopeful and inspiring. 

SaaS Copywriting Agency Criteria

Here’s what to look for in copywriting agencies for SaaS that will make a difference: 

Understanding of SaaS

The copywriting agency you’re working with needs to understand how your SaaS company works in general. Knowing the ins and outs of the buyer's journey of SaaS is important. 

This include:

  • Understanding of the product

  • How the product works, what are the flaws of the product 

  • How free trials work and how to guide audience to trials

  • What to write during onboarding 

  • What to write during the customer lifecycle

  • How to reduce churn rate etc.

These things need to be familiar to a Saas copywriting agency. 

Conversion Focus

Though the end goal is customers’ conversion, the process of copywriting also involves generating awareness and building consideration, eventually leading to signing up for demo and upgrades.   

Software Understanding 

The copywriting agency needs to understand your software to be able to write about it. The job of copywriting is to present the features of your software in an understandable way for the consumer. For that, understanding of the sSaaS is necessary. 

Multi Format Capabilities

In SaaS marketing, copies are needed in multiple formats, such as blogs, website copies, emails, product pages and comparisons. The agency should be able to differentiate between the styles of copies between such formats. 

Research Skills

For writing copies with deep understanding, the agency needs research abilities as well. Not only company research, but competitors’ research is also important. Analyzing how the client company’s competitors conduct copywriting is part of the research skill a copywriting agency should have.

Ability of positioning and messaging 

The copywriting agency should be able to make your SaaS product stand out from the competitors’ product, and for that, they should be able to convey the unique messaging and positioning well. 

Buyer Persona Adaptibility

Copywriting depends on targeting. For targeting, personas need to be kept in mind. Sometimes the customers are technical people, sometimes their marketers/founders/directors/other businesses. The agency should be able shift the tone between such buyer personas. 

Research Methodology

For researching this blog, we've selected 10 copywriting agencies from review/rating sites like Clutch. The first thing we've done is to note down the clutch ratings of the agencies. 
With the clutch ratings, we’ve come up with a weighted score and a final weighted score to make it out 5, using the formulas: 

  • Weighted Score = (Clutch Rating × number of Reviews) / 5 

  • Final Weighted Score (out of 5) = (Weighted Score / Max Weighted Score) × 5

After that, we’ve determined the copywriting score and SaaS specialization score. Then with all the scores that are out of 5, we’ve determined a final marking with the formula: 

  • (Final weighted score+Copywriting score+ SaaS specialization score) / 3

Finally, we’ve ranked the top 5 copywriting agencies for SaaS with the highest scores out of 5. 

Comparison Table of Top SaaS Copywriting Agencies



Weighted Score 

Copywriting Score

SaaS Specialization 

Final Score

XploraBG

3.5

5

3

3.83

Explain Visually

5

3.35

3

3.78

Quantious

0.5

4

4

3.66

Wunderdogs

3.26

2.5

2

2.92

Rising Tides

0.5

5

3

2.83

Top 5 Copywriting Agencies For SaaS

Now, let’s get to know the 5 best ranked copywriting agencies for SaaS. 

Xplora BG

Location: Bulgaria
Number of Employees: 50-200
Founding Year: 2015

Xplora BG is one of the biggest agencies in our list with the highest number of employees. They are also one of the most copywriting focused agencies with 100% copywriting capability shown in Clutch. Their SaaS specialization sits at 3 out of 5. 
Though this score is moderate, their capabilities in writing persuasive copy and effective digital content for tech products make them appropriate for SaaS copywriting. Hype Software is Xplora BG’s significant client. 

Why we like Xplora BG: 

  • As their clients mention, their communication is exceptionally reliable. 

  • Their execution and delivery have always been timely and responsive.  

  • Xplora BG provides a personalized approach to clients.

  • Clients also confirm a height in their brand awareness after getting service from Xplora BG. 

Explain Visually

Location: Warsaw
Number of Employees: 11-50
Founding Year: 2014

With 65% of copywriting capability shown in Clutch for Explain Visually, they are known for presenting complex ideas in a simple way. Visual presentation with explainer videos is their forte. 
Their visual storytelling technique makes them an appropriate partner for tech and software companies, where the product messaging is presented through simply understandable videos. Cyber_Folks is a SaaS client of Explain Visually. 

Why we like Explain Visually: 

  • Clients are satisfied with the visual storytelling approach

  • Their team has client-centric approach with strong communication

  • Clients are pleased with their cost-effectiveness

  • Their project management has been timely and smooth and reliable

Quantious

Location: New York
Number of Employees: 11-50
Founding Year: 2010

Quantious is a highly tech and SaaS focused copywriting company. They have 80% copywriting ability shown in Clutch. It is one of the oldest and more experienced agencies in our list. 
Their copywriting service includes creating tailored messages and sales content that are designed to drive conversion. Their SaaS specialization score is 4 out 5, making them closest to the level of SaaS copywriting. Meta and Shopify are their prominent SaaS clients. 

Why we like Quantious:

  • Clients have praised Quantious for their professionalism and their commitment to the work

  • As clients say, their delivery meets expectations

  • Also according to clients, they are efficiently timely and responsive in work. 

Wunderdogs

Location: California
Number of Employees: 11-50
Founding Year: 2017

Wunderdogs has 50% copywriting ability according to Clutch. They are a creative agency that helps grow brand identity with brand strategy and storytelling. 
They collaborate with companies with high quality copies and content that contribute in communication and messaging for the brand. Signal AI is a SaaS client of Wunderdogs.  

Why we like Wunderdogs

  • Clients have appreciated Wunderdogs’ timely delivery and responsive attitude

  • There are reviews praising Wunderdogs for delivering modern and highly creative designs

  • They are highly collaborative with clients with their approachable behavior

  • The post-launch results have been impressive

Rising Tides

Location: California
Number of Employees: 11-50
Founding Year: 2024

Rising Tides is one of the newest agencies for copywriting out there. Though they have 100% copywriting service according to clutch, beyond copywriting, they support SaaS companies by blending strategy, automation and messaging. 
They are a moderately good candidate for SaaS companies who look for conversion driven copywriting. TEC Mailing Solutions is a significant client of Rising Tides. 

Why we like Rising Tides

  • Their reviews have praised them for their outstanding responsiveness and timeliness

  • They commended for their strategic adjustment of designs according to the clients’ goals

  • Their service qualities are at per with their pricing, making their service cost effective

Conclusion

The selected agencies are a blend of SaaS specialization and copywriting expertise. Among them, we’ve ranked such agencies that have a higher percentage of copywriting capacity along with maximum SaaS focus. 
The copywriting capability of our selected agencies range from 50% to 100%. The ones with full copywriting capacity, along with the highest SaaS specialization, are ranked the highest in the list. 

At Rank Wizards, we help and assist you in choosing the right copywriting agency (or even copywriter as a Subject-Matter Specialist) for your SaaS. We work closely with the copy team to deliver the best copies that actually convert your prospects into clients. 
If you’re ready, we can connect on a free discovery call and map the future potential of your Saas. 

Related studies:

Frequently Asked Questions

What is a copywriting agency?

A copywriting agency is that company that exclusively specializes in creating content and copies for their clients. Their niche service is to provide copywriting. 

Who is a b2b SaaS writer/copywriter?

A b2b SaaS writer is a professional writer who writes content and produces copy for SaaS businesses that provide software solutions to other businesses. 

How do beginner copywriters get clients?

The process of getting clients for beginner copywriters is to make a list of their dream clients, and send cold emails pitching their service and expertise.

The Importance of Copywriting in SaaS Marketing 

The role of copywriting in SaaS marketing is to ultimately convince people to sign up. You can generate traffic through educational content, but copywriting does the work of persuasion. 
A landing page that has clear messaging in copywriting that directly talks to the audience, can increase conversion rate up to 80%. Its role is to lure people in by presenting the specific information, something that the audience needs. 
Copywriting may seem a small task as persuasive copies do not have many words. But a lot of thoughts are put into this process, convincing people is not easy. 

You need to include the value of your product combined with the specific needed information, for the copy to be convincing. This is why expert copywriting is important in SaaS marketing
Copywriting creates your connection with your audience. It helps people understand what your product does and how it fulfills their needs. 
Your convincing copies push people to sign up. A better copy that answers exact questions builds credibility and trust. 

Types of Copywriting for SaaS

There can be multiple types of copywriting for SaaS. Let’s discuss the types of copy. 

Website Copy 

How you present the words on pages like homepage, feature page, pricing page, depends on people’s first impression of you, as these are the pages people visit earlier in the funnel. 

Landing Page Copy

The goal of landing page copies is to make sign-ups happen. Easily guiding and convincing people to sign up is what landing page copywriting does.

Email Copy

Email copies are very important in the customer journey. Welcome email and onboarding email copies are just the beginning, consistency in email copies ensures a consistent and long customer journey. 

Ad Copy

Your paid ad copies need to be exactly specific and convincing, because the purpose of ads is to persuade people to sign up to you in as less time as possible. 

UX Writing 

Your product may have an app, the app needs a copy as well. How you guide the users in the app, and how easily they can navigate the app depend on good and effective copy. 

SEO Copywriting

There are some SEO content that need copywriting. Some blog posts need copywriting for impactful CTA and content organization. Product pages and product comparison pages also need copywriting. 

Case Study Copywriting

Case studies need copywriting to present the success stories and not so successful stories in a way that is hopeful and inspiring. 

SaaS Copywriting Agency Criteria

Here’s what to look for in copywriting agencies for SaaS that will make a difference: 

Understanding of SaaS

The copywriting agency you’re working with needs to understand how your SaaS company works in general. Knowing the ins and outs of the buyer's journey of SaaS is important. 

This include:

  • Understanding of the product

  • How the product works, what are the flaws of the product 

  • How free trials work and how to guide audience to trials

  • What to write during onboarding 

  • What to write during the customer lifecycle

  • How to reduce churn rate etc.

These things need to be familiar to a Saas copywriting agency. 

Conversion Focus

Though the end goal is customers’ conversion, the process of copywriting also involves generating awareness and building consideration, eventually leading to signing up for demo and upgrades.   

Software Understanding 

The copywriting agency needs to understand your software to be able to write about it. The job of copywriting is to present the features of your software in an understandable way for the consumer. For that, understanding of the sSaaS is necessary. 

Multi Format Capabilities

In SaaS marketing, copies are needed in multiple formats, such as blogs, website copies, emails, product pages and comparisons. The agency should be able to differentiate between the styles of copies between such formats. 

Research Skills

For writing copies with deep understanding, the agency needs research abilities as well. Not only company research, but competitors’ research is also important. Analyzing how the client company’s competitors conduct copywriting is part of the research skill a copywriting agency should have.

Ability of positioning and messaging 

The copywriting agency should be able to make your SaaS product stand out from the competitors’ product, and for that, they should be able to convey the unique messaging and positioning well. 

Buyer Persona Adaptibility

Copywriting depends on targeting. For targeting, personas need to be kept in mind. Sometimes the customers are technical people, sometimes their marketers/founders/directors/other businesses. The agency should be able shift the tone between such buyer personas. 

Research Methodology

For researching this blog, we've selected 10 copywriting agencies from review/rating sites like Clutch. The first thing we've done is to note down the clutch ratings of the agencies. 
With the clutch ratings, we’ve come up with a weighted score and a final weighted score to make it out 5, using the formulas: 

  • Weighted Score = (Clutch Rating × number of Reviews) / 5 

  • Final Weighted Score (out of 5) = (Weighted Score / Max Weighted Score) × 5

After that, we’ve determined the copywriting score and SaaS specialization score. Then with all the scores that are out of 5, we’ve determined a final marking with the formula: 

  • (Final weighted score+Copywriting score+ SaaS specialization score) / 3

Finally, we’ve ranked the top 5 copywriting agencies for SaaS with the highest scores out of 5. 

Comparison Table of Top SaaS Copywriting Agencies



Weighted Score 

Copywriting Score

SaaS Specialization 

Final Score

XploraBG

3.5

5

3

3.83

Explain Visually

5

3.35

3

3.78

Quantious

0.5

4

4

3.66

Wunderdogs

3.26

2.5

2

2.92

Rising Tides

0.5

5

3

2.83

Top 5 Copywriting Agencies For SaaS

Now, let’s get to know the 5 best ranked copywriting agencies for SaaS. 

Xplora BG

Location: Bulgaria
Number of Employees: 50-200
Founding Year: 2015

Xplora BG is one of the biggest agencies in our list with the highest number of employees. They are also one of the most copywriting focused agencies with 100% copywriting capability shown in Clutch. Their SaaS specialization sits at 3 out of 5. 
Though this score is moderate, their capabilities in writing persuasive copy and effective digital content for tech products make them appropriate for SaaS copywriting. Hype Software is Xplora BG’s significant client. 

Why we like Xplora BG: 

  • As their clients mention, their communication is exceptionally reliable. 

  • Their execution and delivery have always been timely and responsive.  

  • Xplora BG provides a personalized approach to clients.

  • Clients also confirm a height in their brand awareness after getting service from Xplora BG. 

Explain Visually

Location: Warsaw
Number of Employees: 11-50
Founding Year: 2014

With 65% of copywriting capability shown in Clutch for Explain Visually, they are known for presenting complex ideas in a simple way. Visual presentation with explainer videos is their forte. 
Their visual storytelling technique makes them an appropriate partner for tech and software companies, where the product messaging is presented through simply understandable videos. Cyber_Folks is a SaaS client of Explain Visually. 

Why we like Explain Visually: 

  • Clients are satisfied with the visual storytelling approach

  • Their team has client-centric approach with strong communication

  • Clients are pleased with their cost-effectiveness

  • Their project management has been timely and smooth and reliable

Quantious

Location: New York
Number of Employees: 11-50
Founding Year: 2010

Quantious is a highly tech and SaaS focused copywriting company. They have 80% copywriting ability shown in Clutch. It is one of the oldest and more experienced agencies in our list. 
Their copywriting service includes creating tailored messages and sales content that are designed to drive conversion. Their SaaS specialization score is 4 out 5, making them closest to the level of SaaS copywriting. Meta and Shopify are their prominent SaaS clients. 

Why we like Quantious:

  • Clients have praised Quantious for their professionalism and their commitment to the work

  • As clients say, their delivery meets expectations

  • Also according to clients, they are efficiently timely and responsive in work. 

Wunderdogs

Location: California
Number of Employees: 11-50
Founding Year: 2017

Wunderdogs has 50% copywriting ability according to Clutch. They are a creative agency that helps grow brand identity with brand strategy and storytelling. 
They collaborate with companies with high quality copies and content that contribute in communication and messaging for the brand. Signal AI is a SaaS client of Wunderdogs.  

Why we like Wunderdogs

  • Clients have appreciated Wunderdogs’ timely delivery and responsive attitude

  • There are reviews praising Wunderdogs for delivering modern and highly creative designs

  • They are highly collaborative with clients with their approachable behavior

  • The post-launch results have been impressive

Rising Tides

Location: California
Number of Employees: 11-50
Founding Year: 2024

Rising Tides is one of the newest agencies for copywriting out there. Though they have 100% copywriting service according to clutch, beyond copywriting, they support SaaS companies by blending strategy, automation and messaging. 
They are a moderately good candidate for SaaS companies who look for conversion driven copywriting. TEC Mailing Solutions is a significant client of Rising Tides. 

Why we like Rising Tides

  • Their reviews have praised them for their outstanding responsiveness and timeliness

  • They commended for their strategic adjustment of designs according to the clients’ goals

  • Their service qualities are at per with their pricing, making their service cost effective

Conclusion

The selected agencies are a blend of SaaS specialization and copywriting expertise. Among them, we’ve ranked such agencies that have a higher percentage of copywriting capacity along with maximum SaaS focus. 
The copywriting capability of our selected agencies range from 50% to 100%. The ones with full copywriting capacity, along with the highest SaaS specialization, are ranked the highest in the list. 

At Rank Wizards, we help and assist you in choosing the right copywriting agency (or even copywriter as a Subject-Matter Specialist) for your SaaS. We work closely with the copy team to deliver the best copies that actually convert your prospects into clients. 
If you’re ready, we can connect on a free discovery call and map the future potential of your Saas. 

Related studies:

Frequently Asked Questions

What is a copywriting agency?

A copywriting agency is that company that exclusively specializes in creating content and copies for their clients. Their niche service is to provide copywriting. 

Who is a b2b SaaS writer/copywriter?

A b2b SaaS writer is a professional writer who writes content and produces copy for SaaS businesses that provide software solutions to other businesses. 

How do beginner copywriters get clients?

The process of getting clients for beginner copywriters is to make a list of their dream clients, and send cold emails pitching their service and expertise.

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Ever wondered what brings in signups to your SaaS product? Yes, it is the value of the product itself, but there is something that you need to convince people to trust the value of the product. That is copywriting. There are competent agencies that can help you in effective copywriting for your SaaS to attract more customers and conversions. This blog will rank and discuss 5 copywriting agencies for SaaS companies: Xplora BG Explain Visually Quantious Wunderdogs Rising Tides

The Importance of Copywriting in SaaS Marketing 

The role of copywriting in SaaS marketing is to ultimately convince people to sign up. You can generate traffic through educational content, but copywriting does the work of persuasion. 
A landing page that has clear messaging in copywriting that directly talks to the audience, can increase conversion rate up to 80%. Its role is to lure people in by presenting the specific information, something that the audience needs. 
Copywriting may seem a small task as persuasive copies do not have many words. But a lot of thoughts are put into this process, convincing people is not easy. 

You need to include the value of your product combined with the specific needed information, for the copy to be convincing. This is why expert copywriting is important in SaaS marketing
Copywriting creates your connection with your audience. It helps people understand what your product does and how it fulfills their needs. 
Your convincing copies push people to sign up. A better copy that answers exact questions builds credibility and trust. 

Types of Copywriting for SaaS

There can be multiple types of copywriting for SaaS. Let’s discuss the types of copy. 

Website Copy 

How you present the words on pages like homepage, feature page, pricing page, depends on people’s first impression of you, as these are the pages people visit earlier in the funnel. 

Landing Page Copy

The goal of landing page copies is to make sign-ups happen. Easily guiding and convincing people to sign up is what landing page copywriting does.

Email Copy

Email copies are very important in the customer journey. Welcome email and onboarding email copies are just the beginning, consistency in email copies ensures a consistent and long customer journey. 

Ad Copy

Your paid ad copies need to be exactly specific and convincing, because the purpose of ads is to persuade people to sign up to you in as less time as possible. 

UX Writing 

Your product may have an app, the app needs a copy as well. How you guide the users in the app, and how easily they can navigate the app depend on good and effective copy. 

SEO Copywriting

There are some SEO content that need copywriting. Some blog posts need copywriting for impactful CTA and content organization. Product pages and product comparison pages also need copywriting. 

Case Study Copywriting

Case studies need copywriting to present the success stories and not so successful stories in a way that is hopeful and inspiring. 

SaaS Copywriting Agency Criteria

Here’s what to look for in copywriting agencies for SaaS that will make a difference: 

Understanding of SaaS

The copywriting agency you’re working with needs to understand how your SaaS company works in general. Knowing the ins and outs of the buyer's journey of SaaS is important. 

This include:

  • Understanding of the product

  • How the product works, what are the flaws of the product 

  • How free trials work and how to guide audience to trials

  • What to write during onboarding 

  • What to write during the customer lifecycle

  • How to reduce churn rate etc.

These things need to be familiar to a Saas copywriting agency. 

Conversion Focus

Though the end goal is customers’ conversion, the process of copywriting also involves generating awareness and building consideration, eventually leading to signing up for demo and upgrades.   

Software Understanding 

The copywriting agency needs to understand your software to be able to write about it. The job of copywriting is to present the features of your software in an understandable way for the consumer. For that, understanding of the sSaaS is necessary. 

Multi Format Capabilities

In SaaS marketing, copies are needed in multiple formats, such as blogs, website copies, emails, product pages and comparisons. The agency should be able to differentiate between the styles of copies between such formats. 

Research Skills

For writing copies with deep understanding, the agency needs research abilities as well. Not only company research, but competitors’ research is also important. Analyzing how the client company’s competitors conduct copywriting is part of the research skill a copywriting agency should have.

Ability of positioning and messaging 

The copywriting agency should be able to make your SaaS product stand out from the competitors’ product, and for that, they should be able to convey the unique messaging and positioning well. 

Buyer Persona Adaptibility

Copywriting depends on targeting. For targeting, personas need to be kept in mind. Sometimes the customers are technical people, sometimes their marketers/founders/directors/other businesses. The agency should be able shift the tone between such buyer personas. 

Research Methodology

For researching this blog, we've selected 10 copywriting agencies from review/rating sites like Clutch. The first thing we've done is to note down the clutch ratings of the agencies. 
With the clutch ratings, we’ve come up with a weighted score and a final weighted score to make it out 5, using the formulas: 

  • Weighted Score = (Clutch Rating × number of Reviews) / 5 

  • Final Weighted Score (out of 5) = (Weighted Score / Max Weighted Score) × 5

After that, we’ve determined the copywriting score and SaaS specialization score. Then with all the scores that are out of 5, we’ve determined a final marking with the formula: 

  • (Final weighted score+Copywriting score+ SaaS specialization score) / 3

Finally, we’ve ranked the top 5 copywriting agencies for SaaS with the highest scores out of 5. 

Comparison Table of Top SaaS Copywriting Agencies



Weighted Score 

Copywriting Score

SaaS Specialization 

Final Score

XploraBG

3.5

5

3

3.83

Explain Visually

5

3.35

3

3.78

Quantious

0.5

4

4

3.66

Wunderdogs

3.26

2.5

2

2.92

Rising Tides

0.5

5

3

2.83

Top 5 Copywriting Agencies For SaaS

Now, let’s get to know the 5 best ranked copywriting agencies for SaaS. 

Xplora BG

Location: Bulgaria
Number of Employees: 50-200
Founding Year: 2015

Xplora BG is one of the biggest agencies in our list with the highest number of employees. They are also one of the most copywriting focused agencies with 100% copywriting capability shown in Clutch. Their SaaS specialization sits at 3 out of 5. 
Though this score is moderate, their capabilities in writing persuasive copy and effective digital content for tech products make them appropriate for SaaS copywriting. Hype Software is Xplora BG’s significant client. 

Why we like Xplora BG: 

  • As their clients mention, their communication is exceptionally reliable. 

  • Their execution and delivery have always been timely and responsive.  

  • Xplora BG provides a personalized approach to clients.

  • Clients also confirm a height in their brand awareness after getting service from Xplora BG. 

Explain Visually

Location: Warsaw
Number of Employees: 11-50
Founding Year: 2014

With 65% of copywriting capability shown in Clutch for Explain Visually, they are known for presenting complex ideas in a simple way. Visual presentation with explainer videos is their forte. 
Their visual storytelling technique makes them an appropriate partner for tech and software companies, where the product messaging is presented through simply understandable videos. Cyber_Folks is a SaaS client of Explain Visually. 

Why we like Explain Visually: 

  • Clients are satisfied with the visual storytelling approach

  • Their team has client-centric approach with strong communication

  • Clients are pleased with their cost-effectiveness

  • Their project management has been timely and smooth and reliable

Quantious

Location: New York
Number of Employees: 11-50
Founding Year: 2010

Quantious is a highly tech and SaaS focused copywriting company. They have 80% copywriting ability shown in Clutch. It is one of the oldest and more experienced agencies in our list. 
Their copywriting service includes creating tailored messages and sales content that are designed to drive conversion. Their SaaS specialization score is 4 out 5, making them closest to the level of SaaS copywriting. Meta and Shopify are their prominent SaaS clients. 

Why we like Quantious:

  • Clients have praised Quantious for their professionalism and their commitment to the work

  • As clients say, their delivery meets expectations

  • Also according to clients, they are efficiently timely and responsive in work. 

Wunderdogs

Location: California
Number of Employees: 11-50
Founding Year: 2017

Wunderdogs has 50% copywriting ability according to Clutch. They are a creative agency that helps grow brand identity with brand strategy and storytelling. 
They collaborate with companies with high quality copies and content that contribute in communication and messaging for the brand. Signal AI is a SaaS client of Wunderdogs.  

Why we like Wunderdogs

  • Clients have appreciated Wunderdogs’ timely delivery and responsive attitude

  • There are reviews praising Wunderdogs for delivering modern and highly creative designs

  • They are highly collaborative with clients with their approachable behavior

  • The post-launch results have been impressive

Rising Tides

Location: California
Number of Employees: 11-50
Founding Year: 2024

Rising Tides is one of the newest agencies for copywriting out there. Though they have 100% copywriting service according to clutch, beyond copywriting, they support SaaS companies by blending strategy, automation and messaging. 
They are a moderately good candidate for SaaS companies who look for conversion driven copywriting. TEC Mailing Solutions is a significant client of Rising Tides. 

Why we like Rising Tides

  • Their reviews have praised them for their outstanding responsiveness and timeliness

  • They commended for their strategic adjustment of designs according to the clients’ goals

  • Their service qualities are at per with their pricing, making their service cost effective

Conclusion

The selected agencies are a blend of SaaS specialization and copywriting expertise. Among them, we’ve ranked such agencies that have a higher percentage of copywriting capacity along with maximum SaaS focus. 
The copywriting capability of our selected agencies range from 50% to 100%. The ones with full copywriting capacity, along with the highest SaaS specialization, are ranked the highest in the list. 

At Rank Wizards, we help and assist you in choosing the right copywriting agency (or even copywriter as a Subject-Matter Specialist) for your SaaS. We work closely with the copy team to deliver the best copies that actually convert your prospects into clients. 
If you’re ready, we can connect on a free discovery call and map the future potential of your Saas. 

Related studies:

Frequently Asked Questions

What is a copywriting agency?

A copywriting agency is that company that exclusively specializes in creating content and copies for their clients. Their niche service is to provide copywriting. 

Who is a b2b SaaS writer/copywriter?

A b2b SaaS writer is a professional writer who writes content and produces copy for SaaS businesses that provide software solutions to other businesses. 

How do beginner copywriters get clients?

The process of getting clients for beginner copywriters is to make a list of their dream clients, and send cold emails pitching their service and expertise.

Join our newsletter list

Sign up to get the most recent blog articles in your email every week.

Share this post to the social medias

, '
SaaS Copywriting Agencies

Top 5 Copywriting Agencies for SaaS

SaaS Copywriting Agencies

Top 5 Copywriting Agencies for SaaS

Ever wondered what brings in signups to your SaaS product? Yes, it is the value of the product itself, but there is something that you need to convince people to trust the value of the product. That is copywriting. There are competent agencies that can help you in effective copywriting for your SaaS to attract more customers and conversions. This blog will rank and discuss 5 copywriting agencies for SaaS companies: Xplora BG Explain Visually Quantious Wunderdogs Rising Tides

The Importance of Copywriting in SaaS Marketing 

The role of copywriting in SaaS marketing is to ultimately convince people to sign up. You can generate traffic through educational content, but copywriting does the work of persuasion. 
A landing page that has clear messaging in copywriting that directly talks to the audience, can increase conversion rate up to 80%. Its role is to lure people in by presenting the specific information, something that the audience needs. 
Copywriting may seem a small task as persuasive copies do not have many words. But a lot of thoughts are put into this process, convincing people is not easy. 

You need to include the value of your product combined with the specific needed information, for the copy to be convincing. This is why expert copywriting is important in SaaS marketing
Copywriting creates your connection with your audience. It helps people understand what your product does and how it fulfills their needs. 
Your convincing copies push people to sign up. A better copy that answers exact questions builds credibility and trust. 

Types of Copywriting for SaaS

There can be multiple types of copywriting for SaaS. Let’s discuss the types of copy. 

Website Copy 

How you present the words on pages like homepage, feature page, pricing page, depends on people’s first impression of you, as these are the pages people visit earlier in the funnel. 

Landing Page Copy

The goal of landing page copies is to make sign-ups happen. Easily guiding and convincing people to sign up is what landing page copywriting does.

Email Copy

Email copies are very important in the customer journey. Welcome email and onboarding email copies are just the beginning, consistency in email copies ensures a consistent and long customer journey. 

Ad Copy

Your paid ad copies need to be exactly specific and convincing, because the purpose of ads is to persuade people to sign up to you in as less time as possible. 

UX Writing 

Your product may have an app, the app needs a copy as well. How you guide the users in the app, and how easily they can navigate the app depend on good and effective copy. 

SEO Copywriting

There are some SEO content that need copywriting. Some blog posts need copywriting for impactful CTA and content organization. Product pages and product comparison pages also need copywriting. 

Case Study Copywriting

Case studies need copywriting to present the success stories and not so successful stories in a way that is hopeful and inspiring. 

SaaS Copywriting Agency Criteria

Here’s what to look for in copywriting agencies for SaaS that will make a difference: 

Understanding of SaaS

The copywriting agency you’re working with needs to understand how your SaaS company works in general. Knowing the ins and outs of the buyer's journey of SaaS is important. 

This include:

  • Understanding of the product

  • How the product works, what are the flaws of the product 

  • How free trials work and how to guide audience to trials

  • What to write during onboarding 

  • What to write during the customer lifecycle

  • How to reduce churn rate etc.

These things need to be familiar to a Saas copywriting agency. 

Conversion Focus

Though the end goal is customers’ conversion, the process of copywriting also involves generating awareness and building consideration, eventually leading to signing up for demo and upgrades.   

Software Understanding 

The copywriting agency needs to understand your software to be able to write about it. The job of copywriting is to present the features of your software in an understandable way for the consumer. For that, understanding of the sSaaS is necessary. 

Multi Format Capabilities

In SaaS marketing, copies are needed in multiple formats, such as blogs, website copies, emails, product pages and comparisons. The agency should be able to differentiate between the styles of copies between such formats. 

Research Skills

For writing copies with deep understanding, the agency needs research abilities as well. Not only company research, but competitors’ research is also important. Analyzing how the client company’s competitors conduct copywriting is part of the research skill a copywriting agency should have.

Ability of positioning and messaging 

The copywriting agency should be able to make your SaaS product stand out from the competitors’ product, and for that, they should be able to convey the unique messaging and positioning well. 

Buyer Persona Adaptibility

Copywriting depends on targeting. For targeting, personas need to be kept in mind. Sometimes the customers are technical people, sometimes their marketers/founders/directors/other businesses. The agency should be able shift the tone between such buyer personas. 

Research Methodology

For researching this blog, we've selected 10 copywriting agencies from review/rating sites like Clutch. The first thing we've done is to note down the clutch ratings of the agencies. 
With the clutch ratings, we’ve come up with a weighted score and a final weighted score to make it out 5, using the formulas: 

  • Weighted Score = (Clutch Rating × number of Reviews) / 5 

  • Final Weighted Score (out of 5) = (Weighted Score / Max Weighted Score) × 5

After that, we’ve determined the copywriting score and SaaS specialization score. Then with all the scores that are out of 5, we’ve determined a final marking with the formula: 

  • (Final weighted score+Copywriting score+ SaaS specialization score) / 3

Finally, we’ve ranked the top 5 copywriting agencies for SaaS with the highest scores out of 5. 

Comparison Table of Top SaaS Copywriting Agencies



Weighted Score 

Copywriting Score

SaaS Specialization 

Final Score

XploraBG

3.5

5

3

3.83

Explain Visually

5

3.35

3

3.78

Quantious

0.5

4

4

3.66

Wunderdogs

3.26

2.5

2

2.92

Rising Tides

0.5

5

3

2.83

Top 5 Copywriting Agencies For SaaS

Now, let’s get to know the 5 best ranked copywriting agencies for SaaS. 

Xplora BG

Location: Bulgaria
Number of Employees: 50-200
Founding Year: 2015

Xplora BG is one of the biggest agencies in our list with the highest number of employees. They are also one of the most copywriting focused agencies with 100% copywriting capability shown in Clutch. Their SaaS specialization sits at 3 out of 5. 
Though this score is moderate, their capabilities in writing persuasive copy and effective digital content for tech products make them appropriate for SaaS copywriting. Hype Software is Xplora BG’s significant client. 

Why we like Xplora BG: 

  • As their clients mention, their communication is exceptionally reliable. 

  • Their execution and delivery have always been timely and responsive.  

  • Xplora BG provides a personalized approach to clients.

  • Clients also confirm a height in their brand awareness after getting service from Xplora BG. 

Explain Visually

Location: Warsaw
Number of Employees: 11-50
Founding Year: 2014

With 65% of copywriting capability shown in Clutch for Explain Visually, they are known for presenting complex ideas in a simple way. Visual presentation with explainer videos is their forte. 
Their visual storytelling technique makes them an appropriate partner for tech and software companies, where the product messaging is presented through simply understandable videos. Cyber_Folks is a SaaS client of Explain Visually. 

Why we like Explain Visually: 

  • Clients are satisfied with the visual storytelling approach

  • Their team has client-centric approach with strong communication

  • Clients are pleased with their cost-effectiveness

  • Their project management has been timely and smooth and reliable

Quantious

Location: New York
Number of Employees: 11-50
Founding Year: 2010

Quantious is a highly tech and SaaS focused copywriting company. They have 80% copywriting ability shown in Clutch. It is one of the oldest and more experienced agencies in our list. 
Their copywriting service includes creating tailored messages and sales content that are designed to drive conversion. Their SaaS specialization score is 4 out 5, making them closest to the level of SaaS copywriting. Meta and Shopify are their prominent SaaS clients. 

Why we like Quantious:

  • Clients have praised Quantious for their professionalism and their commitment to the work

  • As clients say, their delivery meets expectations

  • Also according to clients, they are efficiently timely and responsive in work. 

Wunderdogs

Location: California
Number of Employees: 11-50
Founding Year: 2017

Wunderdogs has 50% copywriting ability according to Clutch. They are a creative agency that helps grow brand identity with brand strategy and storytelling. 
They collaborate with companies with high quality copies and content that contribute in communication and messaging for the brand. Signal AI is a SaaS client of Wunderdogs.  

Why we like Wunderdogs

  • Clients have appreciated Wunderdogs’ timely delivery and responsive attitude

  • There are reviews praising Wunderdogs for delivering modern and highly creative designs

  • They are highly collaborative with clients with their approachable behavior

  • The post-launch results have been impressive

Rising Tides

Location: California
Number of Employees: 11-50
Founding Year: 2024

Rising Tides is one of the newest agencies for copywriting out there. Though they have 100% copywriting service according to clutch, beyond copywriting, they support SaaS companies by blending strategy, automation and messaging. 
They are a moderately good candidate for SaaS companies who look for conversion driven copywriting. TEC Mailing Solutions is a significant client of Rising Tides. 

Why we like Rising Tides

  • Their reviews have praised them for their outstanding responsiveness and timeliness

  • They commended for their strategic adjustment of designs according to the clients’ goals

  • Their service qualities are at per with their pricing, making their service cost effective

Conclusion

The selected agencies are a blend of SaaS specialization and copywriting expertise. Among them, we’ve ranked such agencies that have a higher percentage of copywriting capacity along with maximum SaaS focus. 
The copywriting capability of our selected agencies range from 50% to 100%. The ones with full copywriting capacity, along with the highest SaaS specialization, are ranked the highest in the list. 

At Rank Wizards, we help and assist you in choosing the right copywriting agency (or even copywriter as a Subject-Matter Specialist) for your SaaS. We work closely with the copy team to deliver the best copies that actually convert your prospects into clients. 
If you’re ready, we can connect on a free discovery call and map the future potential of your Saas. 

Related studies:

Frequently Asked Questions

What is a copywriting agency?

A copywriting agency is that company that exclusively specializes in creating content and copies for their clients. Their niche service is to provide copywriting. 

Who is a b2b SaaS writer/copywriter?

A b2b SaaS writer is a professional writer who writes content and produces copy for SaaS businesses that provide software solutions to other businesses. 

How do beginner copywriters get clients?

The process of getting clients for beginner copywriters is to make a list of their dream clients, and send cold emails pitching their service and expertise.

The Importance of Copywriting in SaaS Marketing 

The role of copywriting in SaaS marketing is to ultimately convince people to sign up. You can generate traffic through educational content, but copywriting does the work of persuasion. 
A landing page that has clear messaging in copywriting that directly talks to the audience, can increase conversion rate up to 80%. Its role is to lure people in by presenting the specific information, something that the audience needs. 
Copywriting may seem a small task as persuasive copies do not have many words. But a lot of thoughts are put into this process, convincing people is not easy. 

You need to include the value of your product combined with the specific needed information, for the copy to be convincing. This is why expert copywriting is important in SaaS marketing
Copywriting creates your connection with your audience. It helps people understand what your product does and how it fulfills their needs. 
Your convincing copies push people to sign up. A better copy that answers exact questions builds credibility and trust. 

Types of Copywriting for SaaS

There can be multiple types of copywriting for SaaS. Let’s discuss the types of copy. 

Website Copy 

How you present the words on pages like homepage, feature page, pricing page, depends on people’s first impression of you, as these are the pages people visit earlier in the funnel. 

Landing Page Copy

The goal of landing page copies is to make sign-ups happen. Easily guiding and convincing people to sign up is what landing page copywriting does.

Email Copy

Email copies are very important in the customer journey. Welcome email and onboarding email copies are just the beginning, consistency in email copies ensures a consistent and long customer journey. 

Ad Copy

Your paid ad copies need to be exactly specific and convincing, because the purpose of ads is to persuade people to sign up to you in as less time as possible. 

UX Writing 

Your product may have an app, the app needs a copy as well. How you guide the users in the app, and how easily they can navigate the app depend on good and effective copy. 

SEO Copywriting

There are some SEO content that need copywriting. Some blog posts need copywriting for impactful CTA and content organization. Product pages and product comparison pages also need copywriting. 

Case Study Copywriting

Case studies need copywriting to present the success stories and not so successful stories in a way that is hopeful and inspiring. 

SaaS Copywriting Agency Criteria

Here’s what to look for in copywriting agencies for SaaS that will make a difference: 

Understanding of SaaS

The copywriting agency you’re working with needs to understand how your SaaS company works in general. Knowing the ins and outs of the buyer's journey of SaaS is important. 

This include:

  • Understanding of the product

  • How the product works, what are the flaws of the product 

  • How free trials work and how to guide audience to trials

  • What to write during onboarding 

  • What to write during the customer lifecycle

  • How to reduce churn rate etc.

These things need to be familiar to a Saas copywriting agency. 

Conversion Focus

Though the end goal is customers’ conversion, the process of copywriting also involves generating awareness and building consideration, eventually leading to signing up for demo and upgrades.   

Software Understanding 

The copywriting agency needs to understand your software to be able to write about it. The job of copywriting is to present the features of your software in an understandable way for the consumer. For that, understanding of the sSaaS is necessary. 

Multi Format Capabilities

In SaaS marketing, copies are needed in multiple formats, such as blogs, website copies, emails, product pages and comparisons. The agency should be able to differentiate between the styles of copies between such formats. 

Research Skills

For writing copies with deep understanding, the agency needs research abilities as well. Not only company research, but competitors’ research is also important. Analyzing how the client company’s competitors conduct copywriting is part of the research skill a copywriting agency should have.

Ability of positioning and messaging 

The copywriting agency should be able to make your SaaS product stand out from the competitors’ product, and for that, they should be able to convey the unique messaging and positioning well. 

Buyer Persona Adaptibility

Copywriting depends on targeting. For targeting, personas need to be kept in mind. Sometimes the customers are technical people, sometimes their marketers/founders/directors/other businesses. The agency should be able shift the tone between such buyer personas. 

Research Methodology

For researching this blog, we've selected 10 copywriting agencies from review/rating sites like Clutch. The first thing we've done is to note down the clutch ratings of the agencies. 
With the clutch ratings, we’ve come up with a weighted score and a final weighted score to make it out 5, using the formulas: 

  • Weighted Score = (Clutch Rating × number of Reviews) / 5 

  • Final Weighted Score (out of 5) = (Weighted Score / Max Weighted Score) × 5

After that, we’ve determined the copywriting score and SaaS specialization score. Then with all the scores that are out of 5, we’ve determined a final marking with the formula: 

  • (Final weighted score+Copywriting score+ SaaS specialization score) / 3

Finally, we’ve ranked the top 5 copywriting agencies for SaaS with the highest scores out of 5. 

Comparison Table of Top SaaS Copywriting Agencies



Weighted Score 

Copywriting Score

SaaS Specialization 

Final Score

XploraBG

3.5

5

3

3.83

Explain Visually

5

3.35

3

3.78

Quantious

0.5

4

4

3.66

Wunderdogs

3.26

2.5

2

2.92

Rising Tides

0.5

5

3

2.83

Top 5 Copywriting Agencies For SaaS

Now, let’s get to know the 5 best ranked copywriting agencies for SaaS. 

Xplora BG

Location: Bulgaria
Number of Employees: 50-200
Founding Year: 2015

Xplora BG is one of the biggest agencies in our list with the highest number of employees. They are also one of the most copywriting focused agencies with 100% copywriting capability shown in Clutch. Their SaaS specialization sits at 3 out of 5. 
Though this score is moderate, their capabilities in writing persuasive copy and effective digital content for tech products make them appropriate for SaaS copywriting. Hype Software is Xplora BG’s significant client. 

Why we like Xplora BG: 

  • As their clients mention, their communication is exceptionally reliable. 

  • Their execution and delivery have always been timely and responsive.  

  • Xplora BG provides a personalized approach to clients.

  • Clients also confirm a height in their brand awareness after getting service from Xplora BG. 

Explain Visually

Location: Warsaw
Number of Employees: 11-50
Founding Year: 2014

With 65% of copywriting capability shown in Clutch for Explain Visually, they are known for presenting complex ideas in a simple way. Visual presentation with explainer videos is their forte. 
Their visual storytelling technique makes them an appropriate partner for tech and software companies, where the product messaging is presented through simply understandable videos. Cyber_Folks is a SaaS client of Explain Visually. 

Why we like Explain Visually: 

  • Clients are satisfied with the visual storytelling approach

  • Their team has client-centric approach with strong communication

  • Clients are pleased with their cost-effectiveness

  • Their project management has been timely and smooth and reliable

Quantious

Location: New York
Number of Employees: 11-50
Founding Year: 2010

Quantious is a highly tech and SaaS focused copywriting company. They have 80% copywriting ability shown in Clutch. It is one of the oldest and more experienced agencies in our list. 
Their copywriting service includes creating tailored messages and sales content that are designed to drive conversion. Their SaaS specialization score is 4 out 5, making them closest to the level of SaaS copywriting. Meta and Shopify are their prominent SaaS clients. 

Why we like Quantious:

  • Clients have praised Quantious for their professionalism and their commitment to the work

  • As clients say, their delivery meets expectations

  • Also according to clients, they are efficiently timely and responsive in work. 

Wunderdogs

Location: California
Number of Employees: 11-50
Founding Year: 2017

Wunderdogs has 50% copywriting ability according to Clutch. They are a creative agency that helps grow brand identity with brand strategy and storytelling. 
They collaborate with companies with high quality copies and content that contribute in communication and messaging for the brand. Signal AI is a SaaS client of Wunderdogs.  

Why we like Wunderdogs

  • Clients have appreciated Wunderdogs’ timely delivery and responsive attitude

  • There are reviews praising Wunderdogs for delivering modern and highly creative designs

  • They are highly collaborative with clients with their approachable behavior

  • The post-launch results have been impressive

Rising Tides

Location: California
Number of Employees: 11-50
Founding Year: 2024

Rising Tides is one of the newest agencies for copywriting out there. Though they have 100% copywriting service according to clutch, beyond copywriting, they support SaaS companies by blending strategy, automation and messaging. 
They are a moderately good candidate for SaaS companies who look for conversion driven copywriting. TEC Mailing Solutions is a significant client of Rising Tides. 

Why we like Rising Tides

  • Their reviews have praised them for their outstanding responsiveness and timeliness

  • They commended for their strategic adjustment of designs according to the clients’ goals

  • Their service qualities are at per with their pricing, making their service cost effective

Conclusion

The selected agencies are a blend of SaaS specialization and copywriting expertise. Among them, we’ve ranked such agencies that have a higher percentage of copywriting capacity along with maximum SaaS focus. 
The copywriting capability of our selected agencies range from 50% to 100%. The ones with full copywriting capacity, along with the highest SaaS specialization, are ranked the highest in the list. 

At Rank Wizards, we help and assist you in choosing the right copywriting agency (or even copywriter as a Subject-Matter Specialist) for your SaaS. We work closely with the copy team to deliver the best copies that actually convert your prospects into clients. 
If you’re ready, we can connect on a free discovery call and map the future potential of your Saas. 

Related studies:

Frequently Asked Questions

What is a copywriting agency?

A copywriting agency is that company that exclusively specializes in creating content and copies for their clients. Their niche service is to provide copywriting. 

Who is a b2b SaaS writer/copywriter?

A b2b SaaS writer is a professional writer who writes content and produces copy for SaaS businesses that provide software solutions to other businesses. 

How do beginner copywriters get clients?

The process of getting clients for beginner copywriters is to make a list of their dream clients, and send cold emails pitching their service and expertise.

Join our newsletter list

Sign up to get the most recent blog articles in your email every week.

Share this post to the social medias

Ever wondered what brings in signups to your SaaS product? Yes, it is the value of the product itself, but there is something that you need to convince people to trust the value of the product. That is copywriting. There are competent agencies that can help you in effective copywriting for your SaaS to attract more customers and conversions. This blog will rank and discuss 5 copywriting agencies for SaaS companies: Xplora BG Explain Visually Quantious Wunderdogs Rising Tides

The Importance of Copywriting in SaaS Marketing 

The role of copywriting in SaaS marketing is to ultimately convince people to sign up. You can generate traffic through educational content, but copywriting does the work of persuasion. 
A landing page that has clear messaging in copywriting that directly talks to the audience, can increase conversion rate up to 80%. Its role is to lure people in by presenting the specific information, something that the audience needs. 
Copywriting may seem a small task as persuasive copies do not have many words. But a lot of thoughts are put into this process, convincing people is not easy. 

You need to include the value of your product combined with the specific needed information, for the copy to be convincing. This is why expert copywriting is important in SaaS marketing
Copywriting creates your connection with your audience. It helps people understand what your product does and how it fulfills their needs. 
Your convincing copies push people to sign up. A better copy that answers exact questions builds credibility and trust. 

Types of Copywriting for SaaS

There can be multiple types of copywriting for SaaS. Let’s discuss the types of copy. 

Website Copy 

How you present the words on pages like homepage, feature page, pricing page, depends on people’s first impression of you, as these are the pages people visit earlier in the funnel. 

Landing Page Copy

The goal of landing page copies is to make sign-ups happen. Easily guiding and convincing people to sign up is what landing page copywriting does.

Email Copy

Email copies are very important in the customer journey. Welcome email and onboarding email copies are just the beginning, consistency in email copies ensures a consistent and long customer journey. 

Ad Copy

Your paid ad copies need to be exactly specific and convincing, because the purpose of ads is to persuade people to sign up to you in as less time as possible. 

UX Writing 

Your product may have an app, the app needs a copy as well. How you guide the users in the app, and how easily they can navigate the app depend on good and effective copy. 

SEO Copywriting

There are some SEO content that need copywriting. Some blog posts need copywriting for impactful CTA and content organization. Product pages and product comparison pages also need copywriting. 

Case Study Copywriting

Case studies need copywriting to present the success stories and not so successful stories in a way that is hopeful and inspiring. 

SaaS Copywriting Agency Criteria

Here’s what to look for in copywriting agencies for SaaS that will make a difference: 

Understanding of SaaS

The copywriting agency you’re working with needs to understand how your SaaS company works in general. Knowing the ins and outs of the buyer's journey of SaaS is important. 

This include:

  • Understanding of the product

  • How the product works, what are the flaws of the product 

  • How free trials work and how to guide audience to trials

  • What to write during onboarding 

  • What to write during the customer lifecycle

  • How to reduce churn rate etc.

These things need to be familiar to a Saas copywriting agency. 

Conversion Focus

Though the end goal is customers’ conversion, the process of copywriting also involves generating awareness and building consideration, eventually leading to signing up for demo and upgrades.   

Software Understanding 

The copywriting agency needs to understand your software to be able to write about it. The job of copywriting is to present the features of your software in an understandable way for the consumer. For that, understanding of the sSaaS is necessary. 

Multi Format Capabilities

In SaaS marketing, copies are needed in multiple formats, such as blogs, website copies, emails, product pages and comparisons. The agency should be able to differentiate between the styles of copies between such formats. 

Research Skills

For writing copies with deep understanding, the agency needs research abilities as well. Not only company research, but competitors’ research is also important. Analyzing how the client company’s competitors conduct copywriting is part of the research skill a copywriting agency should have.

Ability of positioning and messaging 

The copywriting agency should be able to make your SaaS product stand out from the competitors’ product, and for that, they should be able to convey the unique messaging and positioning well. 

Buyer Persona Adaptibility

Copywriting depends on targeting. For targeting, personas need to be kept in mind. Sometimes the customers are technical people, sometimes their marketers/founders/directors/other businesses. The agency should be able shift the tone between such buyer personas. 

Research Methodology

For researching this blog, we've selected 10 copywriting agencies from review/rating sites like Clutch. The first thing we've done is to note down the clutch ratings of the agencies. 
With the clutch ratings, we’ve come up with a weighted score and a final weighted score to make it out 5, using the formulas: 

  • Weighted Score = (Clutch Rating × number of Reviews) / 5 

  • Final Weighted Score (out of 5) = (Weighted Score / Max Weighted Score) × 5

After that, we’ve determined the copywriting score and SaaS specialization score. Then with all the scores that are out of 5, we’ve determined a final marking with the formula: 

  • (Final weighted score+Copywriting score+ SaaS specialization score) / 3

Finally, we’ve ranked the top 5 copywriting agencies for SaaS with the highest scores out of 5. 

Comparison Table of Top SaaS Copywriting Agencies



Weighted Score 

Copywriting Score

SaaS Specialization 

Final Score

XploraBG

3.5

5

3

3.83

Explain Visually

5

3.35

3

3.78

Quantious

0.5

4

4

3.66

Wunderdogs

3.26

2.5

2

2.92

Rising Tides

0.5

5

3

2.83

Top 5 Copywriting Agencies For SaaS

Now, let’s get to know the 5 best ranked copywriting agencies for SaaS. 

Xplora BG

Location: Bulgaria
Number of Employees: 50-200
Founding Year: 2015

Xplora BG is one of the biggest agencies in our list with the highest number of employees. They are also one of the most copywriting focused agencies with 100% copywriting capability shown in Clutch. Their SaaS specialization sits at 3 out of 5. 
Though this score is moderate, their capabilities in writing persuasive copy and effective digital content for tech products make them appropriate for SaaS copywriting. Hype Software is Xplora BG’s significant client. 

Why we like Xplora BG: 

  • As their clients mention, their communication is exceptionally reliable. 

  • Their execution and delivery have always been timely and responsive.  

  • Xplora BG provides a personalized approach to clients.

  • Clients also confirm a height in their brand awareness after getting service from Xplora BG. 

Explain Visually

Location: Warsaw
Number of Employees: 11-50
Founding Year: 2014

With 65% of copywriting capability shown in Clutch for Explain Visually, they are known for presenting complex ideas in a simple way. Visual presentation with explainer videos is their forte. 
Their visual storytelling technique makes them an appropriate partner for tech and software companies, where the product messaging is presented through simply understandable videos. Cyber_Folks is a SaaS client of Explain Visually. 

Why we like Explain Visually: 

  • Clients are satisfied with the visual storytelling approach

  • Their team has client-centric approach with strong communication

  • Clients are pleased with their cost-effectiveness

  • Their project management has been timely and smooth and reliable

Quantious

Location: New York
Number of Employees: 11-50
Founding Year: 2010

Quantious is a highly tech and SaaS focused copywriting company. They have 80% copywriting ability shown in Clutch. It is one of the oldest and more experienced agencies in our list. 
Their copywriting service includes creating tailored messages and sales content that are designed to drive conversion. Their SaaS specialization score is 4 out 5, making them closest to the level of SaaS copywriting. Meta and Shopify are their prominent SaaS clients. 

Why we like Quantious:

  • Clients have praised Quantious for their professionalism and their commitment to the work

  • As clients say, their delivery meets expectations

  • Also according to clients, they are efficiently timely and responsive in work. 

Wunderdogs

Location: California
Number of Employees: 11-50
Founding Year: 2017

Wunderdogs has 50% copywriting ability according to Clutch. They are a creative agency that helps grow brand identity with brand strategy and storytelling. 
They collaborate with companies with high quality copies and content that contribute in communication and messaging for the brand. Signal AI is a SaaS client of Wunderdogs.  

Why we like Wunderdogs

  • Clients have appreciated Wunderdogs’ timely delivery and responsive attitude

  • There are reviews praising Wunderdogs for delivering modern and highly creative designs

  • They are highly collaborative with clients with their approachable behavior

  • The post-launch results have been impressive

Rising Tides

Location: California
Number of Employees: 11-50
Founding Year: 2024

Rising Tides is one of the newest agencies for copywriting out there. Though they have 100% copywriting service according to clutch, beyond copywriting, they support SaaS companies by blending strategy, automation and messaging. 
They are a moderately good candidate for SaaS companies who look for conversion driven copywriting. TEC Mailing Solutions is a significant client of Rising Tides. 

Why we like Rising Tides

  • Their reviews have praised them for their outstanding responsiveness and timeliness

  • They commended for their strategic adjustment of designs according to the clients’ goals

  • Their service qualities are at per with their pricing, making their service cost effective

Conclusion

The selected agencies are a blend of SaaS specialization and copywriting expertise. Among them, we’ve ranked such agencies that have a higher percentage of copywriting capacity along with maximum SaaS focus. 
The copywriting capability of our selected agencies range from 50% to 100%. The ones with full copywriting capacity, along with the highest SaaS specialization, are ranked the highest in the list. 

At Rank Wizards, we help and assist you in choosing the right copywriting agency (or even copywriter as a Subject-Matter Specialist) for your SaaS. We work closely with the copy team to deliver the best copies that actually convert your prospects into clients. 
If you’re ready, we can connect on a free discovery call and map the future potential of your Saas. 

Related studies:

Frequently Asked Questions

What is a copywriting agency?

A copywriting agency is that company that exclusively specializes in creating content and copies for their clients. Their niche service is to provide copywriting. 

Who is a b2b SaaS writer/copywriter?

A b2b SaaS writer is a professional writer who writes content and produces copy for SaaS businesses that provide software solutions to other businesses. 

How do beginner copywriters get clients?

The process of getting clients for beginner copywriters is to make a list of their dream clients, and send cold emails pitching their service and expertise.

Join our newsletter list

Sign up to get the most recent blog articles in your email every week.

Share this post to the social medias

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SaaS Copywriting Agencies

Top 5 Copywriting Agencies for SaaS

SaaS Copywriting Agencies

Top 5 Copywriting Agencies for SaaS

Ever wondered what brings in signups to your SaaS product? Yes, it is the value of the product itself, but there is something that you need to convince people to trust the value of the product. That is copywriting. There are competent agencies that can help you in effective copywriting for your SaaS to attract more customers and conversions. This blog will rank and discuss 5 copywriting agencies for SaaS companies: Xplora BG Explain Visually Quantious Wunderdogs Rising Tides

The Importance of Copywriting in SaaS Marketing 

The role of copywriting in SaaS marketing is to ultimately convince people to sign up. You can generate traffic through educational content, but copywriting does the work of persuasion. 
A landing page that has clear messaging in copywriting that directly talks to the audience, can increase conversion rate up to 80%. Its role is to lure people in by presenting the specific information, something that the audience needs. 
Copywriting may seem a small task as persuasive copies do not have many words. But a lot of thoughts are put into this process, convincing people is not easy. 

You need to include the value of your product combined with the specific needed information, for the copy to be convincing. This is why expert copywriting is important in SaaS marketing
Copywriting creates your connection with your audience. It helps people understand what your product does and how it fulfills their needs. 
Your convincing copies push people to sign up. A better copy that answers exact questions builds credibility and trust. 

Types of Copywriting for SaaS

There can be multiple types of copywriting for SaaS. Let’s discuss the types of copy. 

Website Copy 

How you present the words on pages like homepage, feature page, pricing page, depends on people’s first impression of you, as these are the pages people visit earlier in the funnel. 

Landing Page Copy

The goal of landing page copies is to make sign-ups happen. Easily guiding and convincing people to sign up is what landing page copywriting does.

Email Copy

Email copies are very important in the customer journey. Welcome email and onboarding email copies are just the beginning, consistency in email copies ensures a consistent and long customer journey. 

Ad Copy

Your paid ad copies need to be exactly specific and convincing, because the purpose of ads is to persuade people to sign up to you in as less time as possible. 

UX Writing 

Your product may have an app, the app needs a copy as well. How you guide the users in the app, and how easily they can navigate the app depend on good and effective copy. 

SEO Copywriting

There are some SEO content that need copywriting. Some blog posts need copywriting for impactful CTA and content organization. Product pages and product comparison pages also need copywriting. 

Case Study Copywriting

Case studies need copywriting to present the success stories and not so successful stories in a way that is hopeful and inspiring. 

SaaS Copywriting Agency Criteria

Here’s what to look for in copywriting agencies for SaaS that will make a difference: 

Understanding of SaaS

The copywriting agency you’re working with needs to understand how your SaaS company works in general. Knowing the ins and outs of the buyer's journey of SaaS is important. 

This include:

  • Understanding of the product

  • How the product works, what are the flaws of the product 

  • How free trials work and how to guide audience to trials

  • What to write during onboarding 

  • What to write during the customer lifecycle

  • How to reduce churn rate etc.

These things need to be familiar to a Saas copywriting agency. 

Conversion Focus

Though the end goal is customers’ conversion, the process of copywriting also involves generating awareness and building consideration, eventually leading to signing up for demo and upgrades.   

Software Understanding 

The copywriting agency needs to understand your software to be able to write about it. The job of copywriting is to present the features of your software in an understandable way for the consumer. For that, understanding of the sSaaS is necessary. 

Multi Format Capabilities

In SaaS marketing, copies are needed in multiple formats, such as blogs, website copies, emails, product pages and comparisons. The agency should be able to differentiate between the styles of copies between such formats. 

Research Skills

For writing copies with deep understanding, the agency needs research abilities as well. Not only company research, but competitors’ research is also important. Analyzing how the client company’s competitors conduct copywriting is part of the research skill a copywriting agency should have.

Ability of positioning and messaging 

The copywriting agency should be able to make your SaaS product stand out from the competitors’ product, and for that, they should be able to convey the unique messaging and positioning well. 

Buyer Persona Adaptibility

Copywriting depends on targeting. For targeting, personas need to be kept in mind. Sometimes the customers are technical people, sometimes their marketers/founders/directors/other businesses. The agency should be able shift the tone between such buyer personas. 

Research Methodology

For researching this blog, we've selected 10 copywriting agencies from review/rating sites like Clutch. The first thing we've done is to note down the clutch ratings of the agencies. 
With the clutch ratings, we’ve come up with a weighted score and a final weighted score to make it out 5, using the formulas: 

  • Weighted Score = (Clutch Rating × number of Reviews) / 5 

  • Final Weighted Score (out of 5) = (Weighted Score / Max Weighted Score) × 5

After that, we’ve determined the copywriting score and SaaS specialization score. Then with all the scores that are out of 5, we’ve determined a final marking with the formula: 

  • (Final weighted score+Copywriting score+ SaaS specialization score) / 3

Finally, we’ve ranked the top 5 copywriting agencies for SaaS with the highest scores out of 5. 

Comparison Table of Top SaaS Copywriting Agencies



Weighted Score 

Copywriting Score

SaaS Specialization 

Final Score

XploraBG

3.5

5

3

3.83

Explain Visually

5

3.35

3

3.78

Quantious

0.5

4

4

3.66

Wunderdogs

3.26

2.5

2

2.92

Rising Tides

0.5

5

3

2.83

Top 5 Copywriting Agencies For SaaS

Now, let’s get to know the 5 best ranked copywriting agencies for SaaS. 

Xplora BG

Location: Bulgaria
Number of Employees: 50-200
Founding Year: 2015

Xplora BG is one of the biggest agencies in our list with the highest number of employees. They are also one of the most copywriting focused agencies with 100% copywriting capability shown in Clutch. Their SaaS specialization sits at 3 out of 5. 
Though this score is moderate, their capabilities in writing persuasive copy and effective digital content for tech products make them appropriate for SaaS copywriting. Hype Software is Xplora BG’s significant client. 

Why we like Xplora BG: 

  • As their clients mention, their communication is exceptionally reliable. 

  • Their execution and delivery have always been timely and responsive.  

  • Xplora BG provides a personalized approach to clients.

  • Clients also confirm a height in their brand awareness after getting service from Xplora BG. 

Explain Visually

Location: Warsaw
Number of Employees: 11-50
Founding Year: 2014

With 65% of copywriting capability shown in Clutch for Explain Visually, they are known for presenting complex ideas in a simple way. Visual presentation with explainer videos is their forte. 
Their visual storytelling technique makes them an appropriate partner for tech and software companies, where the product messaging is presented through simply understandable videos. Cyber_Folks is a SaaS client of Explain Visually. 

Why we like Explain Visually: 

  • Clients are satisfied with the visual storytelling approach

  • Their team has client-centric approach with strong communication

  • Clients are pleased with their cost-effectiveness

  • Their project management has been timely and smooth and reliable

Quantious

Location: New York
Number of Employees: 11-50
Founding Year: 2010

Quantious is a highly tech and SaaS focused copywriting company. They have 80% copywriting ability shown in Clutch. It is one of the oldest and more experienced agencies in our list. 
Their copywriting service includes creating tailored messages and sales content that are designed to drive conversion. Their SaaS specialization score is 4 out 5, making them closest to the level of SaaS copywriting. Meta and Shopify are their prominent SaaS clients. 

Why we like Quantious:

  • Clients have praised Quantious for their professionalism and their commitment to the work

  • As clients say, their delivery meets expectations

  • Also according to clients, they are efficiently timely and responsive in work. 

Wunderdogs

Location: California
Number of Employees: 11-50
Founding Year: 2017

Wunderdogs has 50% copywriting ability according to Clutch. They are a creative agency that helps grow brand identity with brand strategy and storytelling. 
They collaborate with companies with high quality copies and content that contribute in communication and messaging for the brand. Signal AI is a SaaS client of Wunderdogs.  

Why we like Wunderdogs

  • Clients have appreciated Wunderdogs’ timely delivery and responsive attitude

  • There are reviews praising Wunderdogs for delivering modern and highly creative designs

  • They are highly collaborative with clients with their approachable behavior

  • The post-launch results have been impressive

Rising Tides

Location: California
Number of Employees: 11-50
Founding Year: 2024

Rising Tides is one of the newest agencies for copywriting out there. Though they have 100% copywriting service according to clutch, beyond copywriting, they support SaaS companies by blending strategy, automation and messaging. 
They are a moderately good candidate for SaaS companies who look for conversion driven copywriting. TEC Mailing Solutions is a significant client of Rising Tides. 

Why we like Rising Tides

  • Their reviews have praised them for their outstanding responsiveness and timeliness

  • They commended for their strategic adjustment of designs according to the clients’ goals

  • Their service qualities are at per with their pricing, making their service cost effective

Conclusion

The selected agencies are a blend of SaaS specialization and copywriting expertise. Among them, we’ve ranked such agencies that have a higher percentage of copywriting capacity along with maximum SaaS focus. 
The copywriting capability of our selected agencies range from 50% to 100%. The ones with full copywriting capacity, along with the highest SaaS specialization, are ranked the highest in the list. 

At Rank Wizards, we help and assist you in choosing the right copywriting agency (or even copywriter as a Subject-Matter Specialist) for your SaaS. We work closely with the copy team to deliver the best copies that actually convert your prospects into clients. 
If you’re ready, we can connect on a free discovery call and map the future potential of your Saas. 

Related studies:

Frequently Asked Questions

What is a copywriting agency?

A copywriting agency is that company that exclusively specializes in creating content and copies for their clients. Their niche service is to provide copywriting. 

Who is a b2b SaaS writer/copywriter?

A b2b SaaS writer is a professional writer who writes content and produces copy for SaaS businesses that provide software solutions to other businesses. 

How do beginner copywriters get clients?

The process of getting clients for beginner copywriters is to make a list of their dream clients, and send cold emails pitching their service and expertise.

The Importance of Copywriting in SaaS Marketing 

The role of copywriting in SaaS marketing is to ultimately convince people to sign up. You can generate traffic through educational content, but copywriting does the work of persuasion. 
A landing page that has clear messaging in copywriting that directly talks to the audience, can increase conversion rate up to 80%. Its role is to lure people in by presenting the specific information, something that the audience needs. 
Copywriting may seem a small task as persuasive copies do not have many words. But a lot of thoughts are put into this process, convincing people is not easy. 

You need to include the value of your product combined with the specific needed information, for the copy to be convincing. This is why expert copywriting is important in SaaS marketing
Copywriting creates your connection with your audience. It helps people understand what your product does and how it fulfills their needs. 
Your convincing copies push people to sign up. A better copy that answers exact questions builds credibility and trust. 

Types of Copywriting for SaaS

There can be multiple types of copywriting for SaaS. Let’s discuss the types of copy. 

Website Copy 

How you present the words on pages like homepage, feature page, pricing page, depends on people’s first impression of you, as these are the pages people visit earlier in the funnel. 

Landing Page Copy

The goal of landing page copies is to make sign-ups happen. Easily guiding and convincing people to sign up is what landing page copywriting does.

Email Copy

Email copies are very important in the customer journey. Welcome email and onboarding email copies are just the beginning, consistency in email copies ensures a consistent and long customer journey. 

Ad Copy

Your paid ad copies need to be exactly specific and convincing, because the purpose of ads is to persuade people to sign up to you in as less time as possible. 

UX Writing 

Your product may have an app, the app needs a copy as well. How you guide the users in the app, and how easily they can navigate the app depend on good and effective copy. 

SEO Copywriting

There are some SEO content that need copywriting. Some blog posts need copywriting for impactful CTA and content organization. Product pages and product comparison pages also need copywriting. 

Case Study Copywriting

Case studies need copywriting to present the success stories and not so successful stories in a way that is hopeful and inspiring. 

SaaS Copywriting Agency Criteria

Here’s what to look for in copywriting agencies for SaaS that will make a difference: 

Understanding of SaaS

The copywriting agency you’re working with needs to understand how your SaaS company works in general. Knowing the ins and outs of the buyer's journey of SaaS is important. 

This include:

  • Understanding of the product

  • How the product works, what are the flaws of the product 

  • How free trials work and how to guide audience to trials

  • What to write during onboarding 

  • What to write during the customer lifecycle

  • How to reduce churn rate etc.

These things need to be familiar to a Saas copywriting agency. 

Conversion Focus

Though the end goal is customers’ conversion, the process of copywriting also involves generating awareness and building consideration, eventually leading to signing up for demo and upgrades.   

Software Understanding 

The copywriting agency needs to understand your software to be able to write about it. The job of copywriting is to present the features of your software in an understandable way for the consumer. For that, understanding of the sSaaS is necessary. 

Multi Format Capabilities

In SaaS marketing, copies are needed in multiple formats, such as blogs, website copies, emails, product pages and comparisons. The agency should be able to differentiate between the styles of copies between such formats. 

Research Skills

For writing copies with deep understanding, the agency needs research abilities as well. Not only company research, but competitors’ research is also important. Analyzing how the client company’s competitors conduct copywriting is part of the research skill a copywriting agency should have.

Ability of positioning and messaging 

The copywriting agency should be able to make your SaaS product stand out from the competitors’ product, and for that, they should be able to convey the unique messaging and positioning well. 

Buyer Persona Adaptibility

Copywriting depends on targeting. For targeting, personas need to be kept in mind. Sometimes the customers are technical people, sometimes their marketers/founders/directors/other businesses. The agency should be able shift the tone between such buyer personas. 

Research Methodology

For researching this blog, we've selected 10 copywriting agencies from review/rating sites like Clutch. The first thing we've done is to note down the clutch ratings of the agencies. 
With the clutch ratings, we’ve come up with a weighted score and a final weighted score to make it out 5, using the formulas: 

  • Weighted Score = (Clutch Rating × number of Reviews) / 5 

  • Final Weighted Score (out of 5) = (Weighted Score / Max Weighted Score) × 5

After that, we’ve determined the copywriting score and SaaS specialization score. Then with all the scores that are out of 5, we’ve determined a final marking with the formula: 

  • (Final weighted score+Copywriting score+ SaaS specialization score) / 3

Finally, we’ve ranked the top 5 copywriting agencies for SaaS with the highest scores out of 5. 

Comparison Table of Top SaaS Copywriting Agencies



Weighted Score 

Copywriting Score

SaaS Specialization 

Final Score

XploraBG

3.5

5

3

3.83

Explain Visually

5

3.35

3

3.78

Quantious

0.5

4

4

3.66

Wunderdogs

3.26

2.5

2

2.92

Rising Tides

0.5

5

3

2.83

Top 5 Copywriting Agencies For SaaS

Now, let’s get to know the 5 best ranked copywriting agencies for SaaS. 

Xplora BG

Location: Bulgaria
Number of Employees: 50-200
Founding Year: 2015

Xplora BG is one of the biggest agencies in our list with the highest number of employees. They are also one of the most copywriting focused agencies with 100% copywriting capability shown in Clutch. Their SaaS specialization sits at 3 out of 5. 
Though this score is moderate, their capabilities in writing persuasive copy and effective digital content for tech products make them appropriate for SaaS copywriting. Hype Software is Xplora BG’s significant client. 

Why we like Xplora BG: 

  • As their clients mention, their communication is exceptionally reliable. 

  • Their execution and delivery have always been timely and responsive.  

  • Xplora BG provides a personalized approach to clients.

  • Clients also confirm a height in their brand awareness after getting service from Xplora BG. 

Explain Visually

Location: Warsaw
Number of Employees: 11-50
Founding Year: 2014

With 65% of copywriting capability shown in Clutch for Explain Visually, they are known for presenting complex ideas in a simple way. Visual presentation with explainer videos is their forte. 
Their visual storytelling technique makes them an appropriate partner for tech and software companies, where the product messaging is presented through simply understandable videos. Cyber_Folks is a SaaS client of Explain Visually. 

Why we like Explain Visually: 

  • Clients are satisfied with the visual storytelling approach

  • Their team has client-centric approach with strong communication

  • Clients are pleased with their cost-effectiveness

  • Their project management has been timely and smooth and reliable

Quantious

Location: New York
Number of Employees: 11-50
Founding Year: 2010

Quantious is a highly tech and SaaS focused copywriting company. They have 80% copywriting ability shown in Clutch. It is one of the oldest and more experienced agencies in our list. 
Their copywriting service includes creating tailored messages and sales content that are designed to drive conversion. Their SaaS specialization score is 4 out 5, making them closest to the level of SaaS copywriting. Meta and Shopify are their prominent SaaS clients. 

Why we like Quantious:

  • Clients have praised Quantious for their professionalism and their commitment to the work

  • As clients say, their delivery meets expectations

  • Also according to clients, they are efficiently timely and responsive in work. 

Wunderdogs

Location: California
Number of Employees: 11-50
Founding Year: 2017

Wunderdogs has 50% copywriting ability according to Clutch. They are a creative agency that helps grow brand identity with brand strategy and storytelling. 
They collaborate with companies with high quality copies and content that contribute in communication and messaging for the brand. Signal AI is a SaaS client of Wunderdogs.  

Why we like Wunderdogs

  • Clients have appreciated Wunderdogs’ timely delivery and responsive attitude

  • There are reviews praising Wunderdogs for delivering modern and highly creative designs

  • They are highly collaborative with clients with their approachable behavior

  • The post-launch results have been impressive

Rising Tides

Location: California
Number of Employees: 11-50
Founding Year: 2024

Rising Tides is one of the newest agencies for copywriting out there. Though they have 100% copywriting service according to clutch, beyond copywriting, they support SaaS companies by blending strategy, automation and messaging. 
They are a moderately good candidate for SaaS companies who look for conversion driven copywriting. TEC Mailing Solutions is a significant client of Rising Tides. 

Why we like Rising Tides

  • Their reviews have praised them for their outstanding responsiveness and timeliness

  • They commended for their strategic adjustment of designs according to the clients’ goals

  • Their service qualities are at per with their pricing, making their service cost effective

Conclusion

The selected agencies are a blend of SaaS specialization and copywriting expertise. Among them, we’ve ranked such agencies that have a higher percentage of copywriting capacity along with maximum SaaS focus. 
The copywriting capability of our selected agencies range from 50% to 100%. The ones with full copywriting capacity, along with the highest SaaS specialization, are ranked the highest in the list. 

At Rank Wizards, we help and assist you in choosing the right copywriting agency (or even copywriter as a Subject-Matter Specialist) for your SaaS. We work closely with the copy team to deliver the best copies that actually convert your prospects into clients. 
If you’re ready, we can connect on a free discovery call and map the future potential of your Saas. 

Related studies:

Frequently Asked Questions

What is a copywriting agency?

A copywriting agency is that company that exclusively specializes in creating content and copies for their clients. Their niche service is to provide copywriting. 

Who is a b2b SaaS writer/copywriter?

A b2b SaaS writer is a professional writer who writes content and produces copy for SaaS businesses that provide software solutions to other businesses. 

How do beginner copywriters get clients?

The process of getting clients for beginner copywriters is to make a list of their dream clients, and send cold emails pitching their service and expertise.

Join our newsletter list

Sign up to get the most recent blog articles in your email every week.

Share this post to the social medias

Ever wondered what brings in signups to your SaaS product? Yes, it is the value of the product itself, but there is something that you need to convince people to trust the value of the product. That is copywriting. There are competent agencies that can help you in effective copywriting for your SaaS to attract more customers and conversions. This blog will rank and discuss 5 copywriting agencies for SaaS companies: Xplora BG Explain Visually Quantious Wunderdogs Rising Tides

The Importance of Copywriting in SaaS Marketing 

The role of copywriting in SaaS marketing is to ultimately convince people to sign up. You can generate traffic through educational content, but copywriting does the work of persuasion. 
A landing page that has clear messaging in copywriting that directly talks to the audience, can increase conversion rate up to 80%. Its role is to lure people in by presenting the specific information, something that the audience needs. 
Copywriting may seem a small task as persuasive copies do not have many words. But a lot of thoughts are put into this process, convincing people is not easy. 

You need to include the value of your product combined with the specific needed information, for the copy to be convincing. This is why expert copywriting is important in SaaS marketing
Copywriting creates your connection with your audience. It helps people understand what your product does and how it fulfills their needs. 
Your convincing copies push people to sign up. A better copy that answers exact questions builds credibility and trust. 

Types of Copywriting for SaaS

There can be multiple types of copywriting for SaaS. Let’s discuss the types of copy. 

Website Copy 

How you present the words on pages like homepage, feature page, pricing page, depends on people’s first impression of you, as these are the pages people visit earlier in the funnel. 

Landing Page Copy

The goal of landing page copies is to make sign-ups happen. Easily guiding and convincing people to sign up is what landing page copywriting does.

Email Copy

Email copies are very important in the customer journey. Welcome email and onboarding email copies are just the beginning, consistency in email copies ensures a consistent and long customer journey. 

Ad Copy

Your paid ad copies need to be exactly specific and convincing, because the purpose of ads is to persuade people to sign up to you in as less time as possible. 

UX Writing 

Your product may have an app, the app needs a copy as well. How you guide the users in the app, and how easily they can navigate the app depend on good and effective copy. 

SEO Copywriting

There are some SEO content that need copywriting. Some blog posts need copywriting for impactful CTA and content organization. Product pages and product comparison pages also need copywriting. 

Case Study Copywriting

Case studies need copywriting to present the success stories and not so successful stories in a way that is hopeful and inspiring. 

SaaS Copywriting Agency Criteria

Here’s what to look for in copywriting agencies for SaaS that will make a difference: 

Understanding of SaaS

The copywriting agency you’re working with needs to understand how your SaaS company works in general. Knowing the ins and outs of the buyer's journey of SaaS is important. 

This include:

  • Understanding of the product

  • How the product works, what are the flaws of the product 

  • How free trials work and how to guide audience to trials

  • What to write during onboarding 

  • What to write during the customer lifecycle

  • How to reduce churn rate etc.

These things need to be familiar to a Saas copywriting agency. 

Conversion Focus

Though the end goal is customers’ conversion, the process of copywriting also involves generating awareness and building consideration, eventually leading to signing up for demo and upgrades.   

Software Understanding 

The copywriting agency needs to understand your software to be able to write about it. The job of copywriting is to present the features of your software in an understandable way for the consumer. For that, understanding of the sSaaS is necessary. 

Multi Format Capabilities

In SaaS marketing, copies are needed in multiple formats, such as blogs, website copies, emails, product pages and comparisons. The agency should be able to differentiate between the styles of copies between such formats. 

Research Skills

For writing copies with deep understanding, the agency needs research abilities as well. Not only company research, but competitors’ research is also important. Analyzing how the client company’s competitors conduct copywriting is part of the research skill a copywriting agency should have.

Ability of positioning and messaging 

The copywriting agency should be able to make your SaaS product stand out from the competitors’ product, and for that, they should be able to convey the unique messaging and positioning well. 

Buyer Persona Adaptibility

Copywriting depends on targeting. For targeting, personas need to be kept in mind. Sometimes the customers are technical people, sometimes their marketers/founders/directors/other businesses. The agency should be able shift the tone between such buyer personas. 

Research Methodology

For researching this blog, we've selected 10 copywriting agencies from review/rating sites like Clutch. The first thing we've done is to note down the clutch ratings of the agencies. 
With the clutch ratings, we’ve come up with a weighted score and a final weighted score to make it out 5, using the formulas: 

  • Weighted Score = (Clutch Rating × number of Reviews) / 5 

  • Final Weighted Score (out of 5) = (Weighted Score / Max Weighted Score) × 5

After that, we’ve determined the copywriting score and SaaS specialization score. Then with all the scores that are out of 5, we’ve determined a final marking with the formula: 

  • (Final weighted score+Copywriting score+ SaaS specialization score) / 3

Finally, we’ve ranked the top 5 copywriting agencies for SaaS with the highest scores out of 5. 

Comparison Table of Top SaaS Copywriting Agencies



Weighted Score 

Copywriting Score

SaaS Specialization 

Final Score

XploraBG

3.5

5

3

3.83

Explain Visually

5

3.35

3

3.78

Quantious

0.5

4

4

3.66

Wunderdogs

3.26

2.5

2

2.92

Rising Tides

0.5

5

3

2.83

Top 5 Copywriting Agencies For SaaS

Now, let’s get to know the 5 best ranked copywriting agencies for SaaS. 

Xplora BG

Location: Bulgaria
Number of Employees: 50-200
Founding Year: 2015

Xplora BG is one of the biggest agencies in our list with the highest number of employees. They are also one of the most copywriting focused agencies with 100% copywriting capability shown in Clutch. Their SaaS specialization sits at 3 out of 5. 
Though this score is moderate, their capabilities in writing persuasive copy and effective digital content for tech products make them appropriate for SaaS copywriting. Hype Software is Xplora BG’s significant client. 

Why we like Xplora BG: 

  • As their clients mention, their communication is exceptionally reliable. 

  • Their execution and delivery have always been timely and responsive.  

  • Xplora BG provides a personalized approach to clients.

  • Clients also confirm a height in their brand awareness after getting service from Xplora BG. 

Explain Visually

Location: Warsaw
Number of Employees: 11-50
Founding Year: 2014

With 65% of copywriting capability shown in Clutch for Explain Visually, they are known for presenting complex ideas in a simple way. Visual presentation with explainer videos is their forte. 
Their visual storytelling technique makes them an appropriate partner for tech and software companies, where the product messaging is presented through simply understandable videos. Cyber_Folks is a SaaS client of Explain Visually. 

Why we like Explain Visually: 

  • Clients are satisfied with the visual storytelling approach

  • Their team has client-centric approach with strong communication

  • Clients are pleased with their cost-effectiveness

  • Their project management has been timely and smooth and reliable

Quantious

Location: New York
Number of Employees: 11-50
Founding Year: 2010

Quantious is a highly tech and SaaS focused copywriting company. They have 80% copywriting ability shown in Clutch. It is one of the oldest and more experienced agencies in our list. 
Their copywriting service includes creating tailored messages and sales content that are designed to drive conversion. Their SaaS specialization score is 4 out 5, making them closest to the level of SaaS copywriting. Meta and Shopify are their prominent SaaS clients. 

Why we like Quantious:

  • Clients have praised Quantious for their professionalism and their commitment to the work

  • As clients say, their delivery meets expectations

  • Also according to clients, they are efficiently timely and responsive in work. 

Wunderdogs

Location: California
Number of Employees: 11-50
Founding Year: 2017

Wunderdogs has 50% copywriting ability according to Clutch. They are a creative agency that helps grow brand identity with brand strategy and storytelling. 
They collaborate with companies with high quality copies and content that contribute in communication and messaging for the brand. Signal AI is a SaaS client of Wunderdogs.  

Why we like Wunderdogs

  • Clients have appreciated Wunderdogs’ timely delivery and responsive attitude

  • There are reviews praising Wunderdogs for delivering modern and highly creative designs

  • They are highly collaborative with clients with their approachable behavior

  • The post-launch results have been impressive

Rising Tides

Location: California
Number of Employees: 11-50
Founding Year: 2024

Rising Tides is one of the newest agencies for copywriting out there. Though they have 100% copywriting service according to clutch, beyond copywriting, they support SaaS companies by blending strategy, automation and messaging. 
They are a moderately good candidate for SaaS companies who look for conversion driven copywriting. TEC Mailing Solutions is a significant client of Rising Tides. 

Why we like Rising Tides

  • Their reviews have praised them for their outstanding responsiveness and timeliness

  • They commended for their strategic adjustment of designs according to the clients’ goals

  • Their service qualities are at per with their pricing, making their service cost effective

Conclusion

The selected agencies are a blend of SaaS specialization and copywriting expertise. Among them, we’ve ranked such agencies that have a higher percentage of copywriting capacity along with maximum SaaS focus. 
The copywriting capability of our selected agencies range from 50% to 100%. The ones with full copywriting capacity, along with the highest SaaS specialization, are ranked the highest in the list. 

At Rank Wizards, we help and assist you in choosing the right copywriting agency (or even copywriter as a Subject-Matter Specialist) for your SaaS. We work closely with the copy team to deliver the best copies that actually convert your prospects into clients. 
If you’re ready, we can connect on a free discovery call and map the future potential of your Saas. 

Related studies:

Frequently Asked Questions

What is a copywriting agency?

A copywriting agency is that company that exclusively specializes in creating content and copies for their clients. Their niche service is to provide copywriting. 

Who is a b2b SaaS writer/copywriter?

A b2b SaaS writer is a professional writer who writes content and produces copy for SaaS businesses that provide software solutions to other businesses. 

How do beginner copywriters get clients?

The process of getting clients for beginner copywriters is to make a list of their dream clients, and send cold emails pitching their service and expertise.

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