Top 5 SaaS SEO Agencies for Your SaaS Company
Top 5 SaaS SEO Agencies for Your SaaS Company
There are thousands of SaaS companies, if not more, competing and surviving for online visibility. If you’re one of them, I understand the struggle. The problem is that relying on paid ads and superficial strategies is not always helpful to increase organic traffic and customer conversion for your company. What you need is organic traffic and marketing-qualified leads that actually convert into sign-ups. But how to achieve this standard? To save your time, here’s a quick summary of what to expect from this blog. We’ve ranked these 5 SaaS SEO agencies based on various factors, but you can choose, Embarque, if you’re looking for a focused dedicated SEO team for your SaaS. Rock the Rankings, with 80% SEO focused service. Editorial Link in case you want affordable link building service. Skale, if your SaaS demands complex project management. Intero Digital, if you need enterprise level top notch service.
Why SaaS Companies Need a Specialized SEO Agency
Having trouble understanding which SEO agency you need for your SaaS company is normal. We all have been there. That’s why you need to choose an SEO agency that specializes in the SaaS industry. How do they differ? The following table will give you a clear idea.
Traditional SEO Agency | Aspects | SaaS SEO Agency |
Works with high-volume generic keywords | Research Method | Works with intent-driven and pain-point related keywords |
Prioritizes top of the funnel traffic | Funnel Positioning | Targets the full funnel, focusing on conversion and retention |
Only focuses on website traffic, rankings, and bounce rates | Conversion Tracking | Focuses on sign-ups, transactions, and churn rates. |
Based on keywords only | Content Mapping | Based on funnel stages, personas, and product features |
Assuming a linear path to purchasing | Buyer’s Journey | Incorporating a complicated buyer’s journey with multiple decision-making steps |
If you’ve been choosing a traditional SEO agency for your SaaS, it’s time to level up. I will be guiding you through the process of choosing the right agency for your business. So keep reading.
Core Services of a SaaS SEO Agency
What exactly sets a SaaS SEO agency apart from traditional SEO agencies? Its core services act as strategies. Let’s take a look at these core services unique to SaaS SEO agencies.
Quickwin SEO
With Quickwin SEO service, the agency identifies low-effort or low-cost opportunities for improvements from the SaaS website and delivers high-impact improvements within a short time. It involves the initial study and fastest deliverable results as the starting point of your SaaS SEO journey.
Technical SEO Audits for SaaS Website
Technical audits prevent issues that might hinder Google's crawlability and indexation opportunities. The audits include checking side speed, mobile usability, structured data, and internal linking, the factors that affect the content’s opportunity to rank.
Keyword Research and Clustering
Keyword research refers to analyzing what the users are searching for, depending on which the content is written. SaaS SEO agencies perform in-depth keyword research to keep the writing intent clear and to make sure that the content fulfills the target of the full spectrum of user intent.
Content Marketing Tailored for SaaS Buyer Journeys
Effective content guides the prospect through the buyer's journey. SaaS SEO agencies create content for different stages of the buyer’s journey, addressing pain points of the customer and highlighting product features, and building trust that aligns with the buyer’s journey.
SaaS Backlink Strategies
SaaS SEO agencies attempt to acquire high-authority niche-relevant backlinks, improving domain authority, intending to outrank competitors.
On-Page Optimization for Landing Pages and Blogs
Meta tags, headings, internal linkings, CTA, all these are duly optimized by SaaS SEO agencies for search engines and user experience.
Research Methodology
For the research of this blog, we’ve selected top-rated SaaS SEO and conventional SEO agencies from trusted B2B review platforms Clutch and G2. We narrowed down the agencies based on their specialty in SEO and SaaS. Only the ones specializing in SaaS SEO have been discussed in this blog.
For a fair comparison, several key factors of the agencies have been studied, such as their services, team size, minimum project size, and most common project size.
We also averaged the review scores from Clutch and G2 to bring out a unified review score, using the following formula:
Average Rating Score = (Clutch Score + G2 Score)/2
Most importantly, we have come up with a weighted score conducting a calculation with the average rating score and the number of reviews, with the following formula:
Weighted Score= {V/(V+M)}*R+{M/(V+M)}*C
Here,
R= Agency’s Average Rating
V= Number of Reviews the Agency Has
M= Minimum Reviews Required
C= Average Reviews across all Agencies
Moreover, we have come up with specific metrics observing the SaaS focus and SEO percentage of each agency, and combining a calculation with the weighted score, concluding to a final average score. The formula is as follows
(SaaS Focus Score+ SEO Percentage Score+ Weighted Score)/3*(Number of Metrics)
Our overall approach helped us bring out a clear comparison between the agencies based on their performance indicator.
Top 5 SaaS SEO Agencies
Agency Name | Average Rating Score | Services | SaaS Focus | SEO Percentage | Min Project Size | Avg. Hourly Rate | Employee Number | Most Common Project Size | Weighted Score | Final Score |
Embarque | 5 | On-page SEO, SaaS Content Creation, SEO Editing and Rewriting Service, Off-page SEO, SEO Link Building Service, Technical SEO and Audits, SEO Strategy and Consulting | 4.8 | 100%= 5 | $1,000 | Customized | 10-49 | $10,000 | 4.95 | 4.91 |
Rock The Rankings | 5 | SaaS SEO Management, SEO Consulting, SEO Content Writing, Programmatic SEO, Link Building | 4.8 | 80%= 4 | $5,000 | Customized | 2-9 | $10,000 - $49,999 | 4.95 | 4.58 |
Editorial Link | 5 | Niche Edits, White Label Link Building, Broken Link Building, Linkable Assets | 4 | 90%= 4.5 | $1,000 | $50-$99/ hour | 11-50 | $10,000 | 4.98 | 4.49 |
Skale | 4.7 | GEO, SEO Strategy and Execution, Link Building & Outreach, Content Production | 4.8 | 60%= 3 | $5,000 | $100-$149 /hour | 50-200 | $49,999 | 4.76 | 4.18 |
Intero Digital | 4.9 | Ecommerce Local & National SEO, GEO, Link Building, SEO Content Writing, Content Auditing & Marketing, Digital PR, Guest Posting | 4 | 60%= 3 | $1,000 | $100-$149 /hour | 200-500 | $10,000-$49,999 | 4.8 | 3.93 |
Here are the top 5 SaaS SEO agencies for you to consider and choose the most suitable one for your SaaS company.
Embarque
Average Rating: 5 (Clutch+G2)
Weighted Score: 4.95
Final Score: 4.91
Founded in 2021, Embarque is a UK-based agency with expertise in SaaS SEO services that can give you the focused SEO attention you need for your SaaS. With an average rating of 5, 100% SEO focus, and a 4.95 weighted score, our research puts Embarque in 1st place along with the highest final score of 4.91.
Veed, Flick, and Pickflow are some of their notable clients. Embarque helped Picflow boost blog conversion by 460%.
Rock The Rankings
Average Rating: 5 (Clutch+G2)
Weighted Score: 4.95
Final Score: 4.58
Rock the Rankings is a US-based SaaS SEO agency founded in 2018, specializing in the SaaS industry with 80% SEO focused service. Which means, in the US market, Rock The Rankings is best at what they do- providing SaaS companies with the SEO services they require with timely project delivery, and ensuring client satisfaction even with only 2-10 employees.
MoonPay, Lancey, and Exploding Topics are some of their clients. One of their notable achievements is that they accomplished a 200% increase in organic traffic for Toast POS.
Editorial Link
Average Rating: 5 (Clutch+G2)
Weighted Score: 4.98
Final Score: 4.49
Based in Florida and founded in 2020, Editorial Link specializes in link building that has helped SaaS companies significantly increase their traffic. With their $50-$99 hourly rate, you can expect an affordable service from them for your SaaS.
Editorial Link stands out with 5 out of 5 average rating and a weighted score of 4.98, with 90% service in SEO dedicated from the agency and 4.49 average score.
Forbytes, Intellias and Peopleforce are some of their SaaS clients. Forbytes achieved 15837% monthly traffic increase with more than 263 links built by Editorial Link.
Skale
Average Rating: 4.7 (Clutch+G2)
Weighted Score: 4.76
Final Score: 4.18
Skale is an England-based company, founded in 2020, with its focus on driving meaningful SaaS business impact.
The most common project size being $49K, they have the ability to handle large complex projects if that is what you are looking for.
With a weighted score of 4.76, and an average final score of 4.18 and 60% SEO focus, our research puts Skale in the second last position.
Notably, Skale generated $105,000 in revenue for AltoVita, with an impressive ROI of 1,029%. Rezi, AltoVita, and Perkbox are some of their clients.
Intero Digital
Average Rating: 4.9 (Clutch+G2)
Weighted Score: 4.8
Final Score: 3.93
Being a US based agency, founded in 1996, with more than 25 years of experience, Intero Digital specializes in SEO service with expertise in content marketing. If you are looking for enterprise level service that has the bandwidth of handling large projects, Intero Digital is appropriate with their high employee count.
According to our research, based on their SaaS SEO capacity, the weighted score of 4.8 and 3.93 final score, we put Intero Digital in this position.
Blackbaud, Sitecore, Software AG are some of the SaaS clients of Intero Digital. With the help of Intero Digital, Sitecore achieved a 32% increase in organic traffic.
Our Tips to Choose the Best SEO Agency for Your SaaS
What to keep in mind while choosing an SEO agency for your SaaS company? Based on the findings from our research, here are some tips to find the appropriate SaaS SEO agency for your SaaS.
If Your SaaS Requires Specialization
Even within SEO services, your SaaS may need specialization. Choose the SaaS SEO agency based on what you require. For example, Editorial Link specializes in link building related services. You can go with them if you need to increase your domain authority.
If You Require SaaS Content and Strategy
If your SaaS company needs content for traffic increase and organic growth, choose a company that is best at content creation and strategy. Embarque can give you a content-led service with content creation, rewriting and technical audits.
If You Require a Holistic Service
Your SaaS may need an end-to-end SEO service, from consultation to execution. Rock the Rankings, with their 80% focus on SEO service, gives you the service of an entire SEO function. Their small and agile team also provides personalized service with specific SaaS insights.
If You Need Enterprise Service
Your SaaS may need extensive services with a large number of staff. Intero Digital can give you enterprise level service with a large employee number and average project size of $10k to $49K.
If You Need Scalable Strategic Execution
If your SaaS needs an SEO agency that grows alongside the company, you can go for Skale with their SEO strategy, content creation and link building services that adapt to the growth of your company.
Conclusion
As discussed, SaaS Companies need special treatment, and SaaS SEO agencies are here, eager to give you the treatment you need for your SaaS company in the aspect of SEO.
The mentioned SaaS SEO agencies can help you reach your SEO goal by increasing visibility and customer conversion, and retention for your SaaS company. However, choosing the right SaaS SEO agency can make a huge difference in bringing in organic traffic for your company, guiding MQLs through the buyer’s journey, and ensuring high conversion rates for your SaaS.
Rank Wizards has proven itself to be an excellent player in the SEO world. They have proofs and portfolios showcasing the case studies of their capabilities. If you’re looking for organic growth and conversion with the skills from a fresh perspective, for a reasonably lower cost, check out our case studies.
Why SaaS Companies Need a Specialized SEO Agency
Having trouble understanding which SEO agency you need for your SaaS company is normal. We all have been there. That’s why you need to choose an SEO agency that specializes in the SaaS industry. How do they differ? The following table will give you a clear idea.
Traditional SEO Agency | Aspects | SaaS SEO Agency |
Works with high-volume generic keywords | Research Method | Works with intent-driven and pain-point related keywords |
Prioritizes top of the funnel traffic | Funnel Positioning | Targets the full funnel, focusing on conversion and retention |
Only focuses on website traffic, rankings, and bounce rates | Conversion Tracking | Focuses on sign-ups, transactions, and churn rates. |
Based on keywords only | Content Mapping | Based on funnel stages, personas, and product features |
Assuming a linear path to purchasing | Buyer’s Journey | Incorporating a complicated buyer’s journey with multiple decision-making steps |
If you’ve been choosing a traditional SEO agency for your SaaS, it’s time to level up. I will be guiding you through the process of choosing the right agency for your business. So keep reading.
Core Services of a SaaS SEO Agency
What exactly sets a SaaS SEO agency apart from traditional SEO agencies? Its core services act as strategies. Let’s take a look at these core services unique to SaaS SEO agencies.
Quickwin SEO
With Quickwin SEO service, the agency identifies low-effort or low-cost opportunities for improvements from the SaaS website and delivers high-impact improvements within a short time. It involves the initial study and fastest deliverable results as the starting point of your SaaS SEO journey.
Technical SEO Audits for SaaS Website
Technical audits prevent issues that might hinder Google's crawlability and indexation opportunities. The audits include checking side speed, mobile usability, structured data, and internal linking, the factors that affect the content’s opportunity to rank.
Keyword Research and Clustering
Keyword research refers to analyzing what the users are searching for, depending on which the content is written. SaaS SEO agencies perform in-depth keyword research to keep the writing intent clear and to make sure that the content fulfills the target of the full spectrum of user intent.
Content Marketing Tailored for SaaS Buyer Journeys
Effective content guides the prospect through the buyer's journey. SaaS SEO agencies create content for different stages of the buyer’s journey, addressing pain points of the customer and highlighting product features, and building trust that aligns with the buyer’s journey.
SaaS Backlink Strategies
SaaS SEO agencies attempt to acquire high-authority niche-relevant backlinks, improving domain authority, intending to outrank competitors.
On-Page Optimization for Landing Pages and Blogs
Meta tags, headings, internal linkings, CTA, all these are duly optimized by SaaS SEO agencies for search engines and user experience.
Research Methodology
For the research of this blog, we’ve selected top-rated SaaS SEO and conventional SEO agencies from trusted B2B review platforms Clutch and G2. We narrowed down the agencies based on their specialty in SEO and SaaS. Only the ones specializing in SaaS SEO have been discussed in this blog.
For a fair comparison, several key factors of the agencies have been studied, such as their services, team size, minimum project size, and most common project size.
We also averaged the review scores from Clutch and G2 to bring out a unified review score, using the following formula:
Average Rating Score = (Clutch Score + G2 Score)/2
Most importantly, we have come up with a weighted score conducting a calculation with the average rating score and the number of reviews, with the following formula:
Weighted Score= {V/(V+M)}*R+{M/(V+M)}*C
Here,
R= Agency’s Average Rating
V= Number of Reviews the Agency Has
M= Minimum Reviews Required
C= Average Reviews across all Agencies
Moreover, we have come up with specific metrics observing the SaaS focus and SEO percentage of each agency, and combining a calculation with the weighted score, concluding to a final average score. The formula is as follows
(SaaS Focus Score+ SEO Percentage Score+ Weighted Score)/3*(Number of Metrics)
Our overall approach helped us bring out a clear comparison between the agencies based on their performance indicator.
Top 5 SaaS SEO Agencies
Agency Name | Average Rating Score | Services | SaaS Focus | SEO Percentage | Min Project Size | Avg. Hourly Rate | Employee Number | Most Common Project Size | Weighted Score | Final Score |
Embarque | 5 | On-page SEO, SaaS Content Creation, SEO Editing and Rewriting Service, Off-page SEO, SEO Link Building Service, Technical SEO and Audits, SEO Strategy and Consulting | 4.8 | 100%= 5 | $1,000 | Customized | 10-49 | $10,000 | 4.95 | 4.91 |
Rock The Rankings | 5 | SaaS SEO Management, SEO Consulting, SEO Content Writing, Programmatic SEO, Link Building | 4.8 | 80%= 4 | $5,000 | Customized | 2-9 | $10,000 - $49,999 | 4.95 | 4.58 |
Editorial Link | 5 | Niche Edits, White Label Link Building, Broken Link Building, Linkable Assets | 4 | 90%= 4.5 | $1,000 | $50-$99/ hour | 11-50 | $10,000 | 4.98 | 4.49 |
Skale | 4.7 | GEO, SEO Strategy and Execution, Link Building & Outreach, Content Production | 4.8 | 60%= 3 | $5,000 | $100-$149 /hour | 50-200 | $49,999 | 4.76 | 4.18 |
Intero Digital | 4.9 | Ecommerce Local & National SEO, GEO, Link Building, SEO Content Writing, Content Auditing & Marketing, Digital PR, Guest Posting | 4 | 60%= 3 | $1,000 | $100-$149 /hour | 200-500 | $10,000-$49,999 | 4.8 | 3.93 |
Here are the top 5 SaaS SEO agencies for you to consider and choose the most suitable one for your SaaS company.
Embarque
Average Rating: 5 (Clutch+G2)
Weighted Score: 4.95
Final Score: 4.91
Founded in 2021, Embarque is a UK-based agency with expertise in SaaS SEO services that can give you the focused SEO attention you need for your SaaS. With an average rating of 5, 100% SEO focus, and a 4.95 weighted score, our research puts Embarque in 1st place along with the highest final score of 4.91.
Veed, Flick, and Pickflow are some of their notable clients. Embarque helped Picflow boost blog conversion by 460%.
Rock The Rankings
Average Rating: 5 (Clutch+G2)
Weighted Score: 4.95
Final Score: 4.58
Rock the Rankings is a US-based SaaS SEO agency founded in 2018, specializing in the SaaS industry with 80% SEO focused service. Which means, in the US market, Rock The Rankings is best at what they do- providing SaaS companies with the SEO services they require with timely project delivery, and ensuring client satisfaction even with only 2-10 employees.
MoonPay, Lancey, and Exploding Topics are some of their clients. One of their notable achievements is that they accomplished a 200% increase in organic traffic for Toast POS.
Editorial Link
Average Rating: 5 (Clutch+G2)
Weighted Score: 4.98
Final Score: 4.49
Based in Florida and founded in 2020, Editorial Link specializes in link building that has helped SaaS companies significantly increase their traffic. With their $50-$99 hourly rate, you can expect an affordable service from them for your SaaS.
Editorial Link stands out with 5 out of 5 average rating and a weighted score of 4.98, with 90% service in SEO dedicated from the agency and 4.49 average score.
Forbytes, Intellias and Peopleforce are some of their SaaS clients. Forbytes achieved 15837% monthly traffic increase with more than 263 links built by Editorial Link.
Skale
Average Rating: 4.7 (Clutch+G2)
Weighted Score: 4.76
Final Score: 4.18
Skale is an England-based company, founded in 2020, with its focus on driving meaningful SaaS business impact.
The most common project size being $49K, they have the ability to handle large complex projects if that is what you are looking for.
With a weighted score of 4.76, and an average final score of 4.18 and 60% SEO focus, our research puts Skale in the second last position.
Notably, Skale generated $105,000 in revenue for AltoVita, with an impressive ROI of 1,029%. Rezi, AltoVita, and Perkbox are some of their clients.
Intero Digital
Average Rating: 4.9 (Clutch+G2)
Weighted Score: 4.8
Final Score: 3.93
Being a US based agency, founded in 1996, with more than 25 years of experience, Intero Digital specializes in SEO service with expertise in content marketing. If you are looking for enterprise level service that has the bandwidth of handling large projects, Intero Digital is appropriate with their high employee count.
According to our research, based on their SaaS SEO capacity, the weighted score of 4.8 and 3.93 final score, we put Intero Digital in this position.
Blackbaud, Sitecore, Software AG are some of the SaaS clients of Intero Digital. With the help of Intero Digital, Sitecore achieved a 32% increase in organic traffic.
Our Tips to Choose the Best SEO Agency for Your SaaS
What to keep in mind while choosing an SEO agency for your SaaS company? Based on the findings from our research, here are some tips to find the appropriate SaaS SEO agency for your SaaS.
If Your SaaS Requires Specialization
Even within SEO services, your SaaS may need specialization. Choose the SaaS SEO agency based on what you require. For example, Editorial Link specializes in link building related services. You can go with them if you need to increase your domain authority.
If You Require SaaS Content and Strategy
If your SaaS company needs content for traffic increase and organic growth, choose a company that is best at content creation and strategy. Embarque can give you a content-led service with content creation, rewriting and technical audits.
If You Require a Holistic Service
Your SaaS may need an end-to-end SEO service, from consultation to execution. Rock the Rankings, with their 80% focus on SEO service, gives you the service of an entire SEO function. Their small and agile team also provides personalized service with specific SaaS insights.
If You Need Enterprise Service
Your SaaS may need extensive services with a large number of staff. Intero Digital can give you enterprise level service with a large employee number and average project size of $10k to $49K.
If You Need Scalable Strategic Execution
If your SaaS needs an SEO agency that grows alongside the company, you can go for Skale with their SEO strategy, content creation and link building services that adapt to the growth of your company.
Conclusion
As discussed, SaaS Companies need special treatment, and SaaS SEO agencies are here, eager to give you the treatment you need for your SaaS company in the aspect of SEO.
The mentioned SaaS SEO agencies can help you reach your SEO goal by increasing visibility and customer conversion, and retention for your SaaS company. However, choosing the right SaaS SEO agency can make a huge difference in bringing in organic traffic for your company, guiding MQLs through the buyer’s journey, and ensuring high conversion rates for your SaaS.
Rank Wizards has proven itself to be an excellent player in the SEO world. They have proofs and portfolios showcasing the case studies of their capabilities. If you’re looking for organic growth and conversion with the skills from a fresh perspective, for a reasonably lower cost, check out our case studies.
There are thousands of SaaS companies, if not more, competing and surviving for online visibility. If you’re one of them, I understand the struggle. The problem is that relying on paid ads and superficial strategies is not always helpful to increase organic traffic and customer conversion for your company. What you need is organic traffic and marketing-qualified leads that actually convert into sign-ups. But how to achieve this standard? To save your time, here’s a quick summary of what to expect from this blog. We’ve ranked these 5 SaaS SEO agencies based on various factors, but you can choose, Embarque, if you’re looking for a focused dedicated SEO team for your SaaS. Rock the Rankings, with 80% SEO focused service. Editorial Link in case you want affordable link building service. Skale, if your SaaS demands complex project management. Intero Digital, if you need enterprise level top notch service.
Why SaaS Companies Need a Specialized SEO Agency
Having trouble understanding which SEO agency you need for your SaaS company is normal. We all have been there. That’s why you need to choose an SEO agency that specializes in the SaaS industry. How do they differ? The following table will give you a clear idea.
Traditional SEO Agency | Aspects | SaaS SEO Agency |
Works with high-volume generic keywords | Research Method | Works with intent-driven and pain-point related keywords |
Prioritizes top of the funnel traffic | Funnel Positioning | Targets the full funnel, focusing on conversion and retention |
Only focuses on website traffic, rankings, and bounce rates | Conversion Tracking | Focuses on sign-ups, transactions, and churn rates. |
Based on keywords only | Content Mapping | Based on funnel stages, personas, and product features |
Assuming a linear path to purchasing | Buyer’s Journey | Incorporating a complicated buyer’s journey with multiple decision-making steps |
If you’ve been choosing a traditional SEO agency for your SaaS, it’s time to level up. I will be guiding you through the process of choosing the right agency for your business. So keep reading.
Core Services of a SaaS SEO Agency
What exactly sets a SaaS SEO agency apart from traditional SEO agencies? Its core services act as strategies. Let’s take a look at these core services unique to SaaS SEO agencies.
Quickwin SEO
With Quickwin SEO service, the agency identifies low-effort or low-cost opportunities for improvements from the SaaS website and delivers high-impact improvements within a short time. It involves the initial study and fastest deliverable results as the starting point of your SaaS SEO journey.
Technical SEO Audits for SaaS Website
Technical audits prevent issues that might hinder Google's crawlability and indexation opportunities. The audits include checking side speed, mobile usability, structured data, and internal linking, the factors that affect the content’s opportunity to rank.
Keyword Research and Clustering
Keyword research refers to analyzing what the users are searching for, depending on which the content is written. SaaS SEO agencies perform in-depth keyword research to keep the writing intent clear and to make sure that the content fulfills the target of the full spectrum of user intent.
Content Marketing Tailored for SaaS Buyer Journeys
Effective content guides the prospect through the buyer's journey. SaaS SEO agencies create content for different stages of the buyer’s journey, addressing pain points of the customer and highlighting product features, and building trust that aligns with the buyer’s journey.
SaaS Backlink Strategies
SaaS SEO agencies attempt to acquire high-authority niche-relevant backlinks, improving domain authority, intending to outrank competitors.
On-Page Optimization for Landing Pages and Blogs
Meta tags, headings, internal linkings, CTA, all these are duly optimized by SaaS SEO agencies for search engines and user experience.
Research Methodology
For the research of this blog, we’ve selected top-rated SaaS SEO and conventional SEO agencies from trusted B2B review platforms Clutch and G2. We narrowed down the agencies based on their specialty in SEO and SaaS. Only the ones specializing in SaaS SEO have been discussed in this blog.
For a fair comparison, several key factors of the agencies have been studied, such as their services, team size, minimum project size, and most common project size.
We also averaged the review scores from Clutch and G2 to bring out a unified review score, using the following formula:
Average Rating Score = (Clutch Score + G2 Score)/2
Most importantly, we have come up with a weighted score conducting a calculation with the average rating score and the number of reviews, with the following formula:
Weighted Score= {V/(V+M)}*R+{M/(V+M)}*C
Here,
R= Agency’s Average Rating
V= Number of Reviews the Agency Has
M= Minimum Reviews Required
C= Average Reviews across all Agencies
Moreover, we have come up with specific metrics observing the SaaS focus and SEO percentage of each agency, and combining a calculation with the weighted score, concluding to a final average score. The formula is as follows
(SaaS Focus Score+ SEO Percentage Score+ Weighted Score)/3*(Number of Metrics)
Our overall approach helped us bring out a clear comparison between the agencies based on their performance indicator.
Top 5 SaaS SEO Agencies
Agency Name | Average Rating Score | Services | SaaS Focus | SEO Percentage | Min Project Size | Avg. Hourly Rate | Employee Number | Most Common Project Size | Weighted Score | Final Score |
Embarque | 5 | On-page SEO, SaaS Content Creation, SEO Editing and Rewriting Service, Off-page SEO, SEO Link Building Service, Technical SEO and Audits, SEO Strategy and Consulting | 4.8 | 100%= 5 | $1,000 | Customized | 10-49 | $10,000 | 4.95 | 4.91 |
Rock The Rankings | 5 | SaaS SEO Management, SEO Consulting, SEO Content Writing, Programmatic SEO, Link Building | 4.8 | 80%= 4 | $5,000 | Customized | 2-9 | $10,000 - $49,999 | 4.95 | 4.58 |
Editorial Link | 5 | Niche Edits, White Label Link Building, Broken Link Building, Linkable Assets | 4 | 90%= 4.5 | $1,000 | $50-$99/ hour | 11-50 | $10,000 | 4.98 | 4.49 |
Skale | 4.7 | GEO, SEO Strategy and Execution, Link Building & Outreach, Content Production | 4.8 | 60%= 3 | $5,000 | $100-$149 /hour | 50-200 | $49,999 | 4.76 | 4.18 |
Intero Digital | 4.9 | Ecommerce Local & National SEO, GEO, Link Building, SEO Content Writing, Content Auditing & Marketing, Digital PR, Guest Posting | 4 | 60%= 3 | $1,000 | $100-$149 /hour | 200-500 | $10,000-$49,999 | 4.8 | 3.93 |
Here are the top 5 SaaS SEO agencies for you to consider and choose the most suitable one for your SaaS company.
Embarque
Average Rating: 5 (Clutch+G2)
Weighted Score: 4.95
Final Score: 4.91
Founded in 2021, Embarque is a UK-based agency with expertise in SaaS SEO services that can give you the focused SEO attention you need for your SaaS. With an average rating of 5, 100% SEO focus, and a 4.95 weighted score, our research puts Embarque in 1st place along with the highest final score of 4.91.
Veed, Flick, and Pickflow are some of their notable clients. Embarque helped Picflow boost blog conversion by 460%.
Rock The Rankings
Average Rating: 5 (Clutch+G2)
Weighted Score: 4.95
Final Score: 4.58
Rock the Rankings is a US-based SaaS SEO agency founded in 2018, specializing in the SaaS industry with 80% SEO focused service. Which means, in the US market, Rock The Rankings is best at what they do- providing SaaS companies with the SEO services they require with timely project delivery, and ensuring client satisfaction even with only 2-10 employees.
MoonPay, Lancey, and Exploding Topics are some of their clients. One of their notable achievements is that they accomplished a 200% increase in organic traffic for Toast POS.
Editorial Link
Average Rating: 5 (Clutch+G2)
Weighted Score: 4.98
Final Score: 4.49
Based in Florida and founded in 2020, Editorial Link specializes in link building that has helped SaaS companies significantly increase their traffic. With their $50-$99 hourly rate, you can expect an affordable service from them for your SaaS.
Editorial Link stands out with 5 out of 5 average rating and a weighted score of 4.98, with 90% service in SEO dedicated from the agency and 4.49 average score.
Forbytes, Intellias and Peopleforce are some of their SaaS clients. Forbytes achieved 15837% monthly traffic increase with more than 263 links built by Editorial Link.
Skale
Average Rating: 4.7 (Clutch+G2)
Weighted Score: 4.76
Final Score: 4.18
Skale is an England-based company, founded in 2020, with its focus on driving meaningful SaaS business impact.
The most common project size being $49K, they have the ability to handle large complex projects if that is what you are looking for.
With a weighted score of 4.76, and an average final score of 4.18 and 60% SEO focus, our research puts Skale in the second last position.
Notably, Skale generated $105,000 in revenue for AltoVita, with an impressive ROI of 1,029%. Rezi, AltoVita, and Perkbox are some of their clients.
Intero Digital
Average Rating: 4.9 (Clutch+G2)
Weighted Score: 4.8
Final Score: 3.93
Being a US based agency, founded in 1996, with more than 25 years of experience, Intero Digital specializes in SEO service with expertise in content marketing. If you are looking for enterprise level service that has the bandwidth of handling large projects, Intero Digital is appropriate with their high employee count.
According to our research, based on their SaaS SEO capacity, the weighted score of 4.8 and 3.93 final score, we put Intero Digital in this position.
Blackbaud, Sitecore, Software AG are some of the SaaS clients of Intero Digital. With the help of Intero Digital, Sitecore achieved a 32% increase in organic traffic.
Our Tips to Choose the Best SEO Agency for Your SaaS
What to keep in mind while choosing an SEO agency for your SaaS company? Based on the findings from our research, here are some tips to find the appropriate SaaS SEO agency for your SaaS.
If Your SaaS Requires Specialization
Even within SEO services, your SaaS may need specialization. Choose the SaaS SEO agency based on what you require. For example, Editorial Link specializes in link building related services. You can go with them if you need to increase your domain authority.
If You Require SaaS Content and Strategy
If your SaaS company needs content for traffic increase and organic growth, choose a company that is best at content creation and strategy. Embarque can give you a content-led service with content creation, rewriting and technical audits.
If You Require a Holistic Service
Your SaaS may need an end-to-end SEO service, from consultation to execution. Rock the Rankings, with their 80% focus on SEO service, gives you the service of an entire SEO function. Their small and agile team also provides personalized service with specific SaaS insights.
If You Need Enterprise Service
Your SaaS may need extensive services with a large number of staff. Intero Digital can give you enterprise level service with a large employee number and average project size of $10k to $49K.
If You Need Scalable Strategic Execution
If your SaaS needs an SEO agency that grows alongside the company, you can go for Skale with their SEO strategy, content creation and link building services that adapt to the growth of your company.
Conclusion
As discussed, SaaS Companies need special treatment, and SaaS SEO agencies are here, eager to give you the treatment you need for your SaaS company in the aspect of SEO.
The mentioned SaaS SEO agencies can help you reach your SEO goal by increasing visibility and customer conversion, and retention for your SaaS company. However, choosing the right SaaS SEO agency can make a huge difference in bringing in organic traffic for your company, guiding MQLs through the buyer’s journey, and ensuring high conversion rates for your SaaS.
Rank Wizards has proven itself to be an excellent player in the SEO world. They have proofs and portfolios showcasing the case studies of their capabilities. If you’re looking for organic growth and conversion with the skills from a fresh perspective, for a reasonably lower cost, check out our case studies.
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Check our other project Blogs with useful insight and information for your businesses
Other Blogs
Other Blogs
Check our other project Blogs with useful insight and information for your businesses
Other Blogs
Other Blogs
Check our other project Blogs with useful insight and information for your businesses