Before Rank Wizards

Before we came on board, dRPC was occupied in building its online footprint. They focused on six specialty landing pages in a bid to get more visitors and boost engagement. To strengthen their SEO, they were also sourcing backlinks from multiple agencies, hoping to improve their domain authority and visibility.

Despite these efforts—optimizing landing pages and acquiring links from different sources—they were still looking for ways to accelerate their growth and make a bigger impact in the Web3 space.

The Challenge

dRPC was doing everything right—or so it seemed. They were investing in link-building, working with multiple agencies, and getting backlinks from different sources. But there was a catch:

• The links weren’t relevant. They were getting backlinks, sure, but most of them had nothing to do with Web3 or blockchain. Without the right connections, their authority in the space wasn’t growing.

• Growth was stuck. No matter how many links they got, their rankings weren’t improving. Their traffic stayed at the same level, and nothing seemed to move the needle.

• Links were coming from everywhere. Instead of a focused strategy, they were getting links from all kinds of sites—just not the ones that actually mattered for their niche.

• Money was going in, but results weren’t coming out. They were investing in backlinks, but the return just wasn’t there. It felt like they were putting in the effort, but not seeing the payoff.

At this point, it was clear: they didn’t just need more links—they needed the right links. That’s where we came in.

What We Did

From the get-go, we made it clear to dRPC that their case was not one of quantity but was about getting quality links. Thus, we built a plan geared towards relevance, authority, and real results, as opposed to one strictly focused on sheer volume. Here's how we did it:

• Anchor Research:

We carried out in-depth research on anchor texts. We were interested in knowing which types of keywords were used by the competitors to gain good backlinks. This provided us with a game plan on which keywords we were supposed to target, and how to position dRPC for attaining better and effective SEO.

• Competitor Research:

Sitting next to the desk were the competitors, now we started looking into the back-link profile of their competitors. We needed to see where they were getting backlinks. We dug into the patterns, potential link sources, and websites we could also make valuable for dRPC.

• Relevance with High DR:

It was essential that every site we worked on remained relevant for Web3 and blockchain, having a high Domain Rating (DR). The emphasis lay on the quality of the links that could build dRPC’s authority in the space, to grow their authority rather than their numbers.

• Custom Outreach Plan:

Now, this is where it started to get interesting. We didn't randomly pick a few sites and shoot emails. No, we scraped truckloads of data, inspected thousands of site candidates, and came up with this set we handed-picnic: DR 30+, Web3 development relevance, and traffic well over 5K. It was hardly a brief time, but worth each hour spent.

• Clear & Simple Reporting:

We did not last settle for the link-building job and call it a day. Thus, utilizing BacklinkManager.io offered dRPC real-time feedback on their backlinks built. They could track every link we built, watch what happened outside and, of course, get their reports without any guess.

It wasn’t a question of getting backlinks—it was a question of getting the right backlinks. And that’s precisely what we did.

Growth Summary

They engaged dRPC in October of 2024 with six key landing pages for six different blockchain networks—Arbitrum, Base, Polygon, Mantle, Blast, and Ethereum API. The pages looked fantastic, but they weren’t getting found. The traffic just wouldn’t get airborne, and their target keywords weren’t improving in rank.

The dRPC team was already working diligently, though, but their work wasn’t equating to results. It was a question of flooring it without the vehicle moving.

So our mission was a cinch: get these pages higher in rank, get more organic traffic, and get their efforts to pay off.

dRPC Website Growth

Ethereum api Landing Page Growth 

Ethereum api Keyword Growth 

• ethereum blockchain api: This keyword has improved to position 12 from a lower rank. 

• ethereum api: This keyword has moved up to position 22.

• ethereum node api: Ranked at position 13, it has made a slight improvement.

Blast Landing Page Growth 

Blast Keyword Growth 

• blast rpc: This keyword has improved to position 8 from 16.

• Last sepolia: This keyword has moved up to position 25 from 31.

• Add blast network to metamask: Ranked at position 30 from 46.

Mantle Landing Page Growth 

Mantle Keyword Growth 

• Mantle rpc: This keyword has improved to position 13 from a lower rank.  

Polygon Landing Page Growth 

Polygon Keyword Growth 

• polygon rpc url: This keyword has improved to position 12 from 28.

• polygon rpc: This keyword has moved up to position 24 from 29.

• polygon mainnet rpc: Ranked at position 20 from 35.

Base Landing Page Growth

Base Keyword Growth 

• base rpc url: This keyword has improved to position 9 from 30.

• base network rpc: This keyword has moved up to position 12 from 27.

• base rpc: Ranked at position 17 from 26.

Arbitrum Landing Page Growth

Arbitrum Keyword Growth 

• arbitrum chain id: This keyword has improved to position 8 from 58.

• arbitrum rpc: This keyword has moved up to position 9 from 35.

• arbitrum rpc url: Ranked at position 9 from 27.

What We Are Doing

After the success with the first six landing pages, dRPC decided to keep things rolling and handed us five more pages to work on, starting February 1st. Right now, we’re focused on building high-quality, relevant backlinks for:

• BSC 

• Optimism

• zkSync

• Avalanche

• The Main Site

The goal is simple: help these pages grow organically by getting them the right links—just like we did the first time around.