Before Rank Wizards

Before partnering with Rank Wizards, Crowdfundly was a nonprofit and organizational funding options center. With advancing technology, it felt there was a chance to move towards fan funding, offering a platform to creators, video creators, and podcasters to crowdfund their fans.

The move in that direction was not a question of adding functionality—it was new content of a different kind, better SEO, and new presence in a new community to capture and engage their new constituents.

That's when our team came in. Crowdfundly needed a stronger stance, more visibility, and to become a household brand in creator-focused crowdfunding.

The Challenge

When Crowdfundly shifted their business model to fan funding from nonprofit funding, they knew that they would need to reimagine their marketing process. Getting in front of the right crowd, though—that is, creators, artists, and podcasters—was more of a challenge than expected.

Here’s what didn’t work:

• They Knew Only a Handful of People in the Creator Space – They had built a reputation in nonprofit fundraising, but in the world of fan funding, their connections were limited.

• Affiliate Marketing Was a Failure – They tried it, yet their small set of users never took off.

• Community Outreach Failed to Takeoff – They tried working with small groups of creators, yet without a strong presence, it didn’t live up to expectations.

• Growth Was at a Standstill – Regardless of their efforts, they hit a plateau. Their traffic was not growing, and adding new users was a challenge.

They needed a strong, regular method of getting in front of the right crowd—and that was without using quick fixes. So, that’s when they introduced SEO and content marketing to build a permanent presence.

What We Did

To make Crowdfundly stand out in competition and target its ideal audience, we crafted a SEO and content strategy from scratch, backed with data. How? 

• Competitors Deep Dive

First, we took a close look at competitors of Crowdfundly to see what they were working on. We checked in on their SEO to monitor their keyword rankings and their content approach. By looking at what was working for them—such as what was getting traffic via their keywords and what pieces of their content were getting engagement—we saw a few areas that Crowdfundly could be better or stand out of the pack.

• Keyword & Content Planning

Then, we zeroed in on those promising keywords that would be of most use to Crowdfundly. We mapped a cluster of related groups of keywords to hit a varied range of topics and give their chances of ranking a boost. We also developed a 12-month calendar of content to keep it going consistently. This year's calendar would allow Crowdfundly to stay engaged, hold onto their readership engagement, and continue to build their search rankings.

• Positioning & Optimization

But we didn't stop there at SEO—we also checked in on competitors’ position strategies. We observed their messaging, their tone, and their brand approach to determine what was working for their readership. From there, we created E.E.A.T.-based suggestions for Crowdfundly to build their expertise, their authoritativeness, and their trustworthiness. This included such suggestions as using credible sources, writing in-depth articles, and making their brand voice unique and consistent—all to build stronger relationships with their readership.

By following a clear and data-driven strategy, we helped Crowdfundly build a strong SEO foundation that steadily drove growth—without depending on quick fixes.

What Crowdfundly Did Afterwards?

After we shared the strategy, they followed our content plan, sticking to the 12-month calendar we set up, and started publishing content regularly. While they wrote the articles themselves, they based everything on our strategy to make sure they were on track and hitting the right notes.

Growth Summary

The results? Impressive. Since starting our content campaign, Crowdfundly saw astounding organic growth—and the statistics don't lie!

From (Google Search Console) November 2023 to January 2025:

Total Clicks jumped from 81 to 370 per day (+356.79%)
Total Impressions shot up from 3,317 to 50,166 per day (+1,412.39%)

From Semrush:

Organic Traffic grew from 967 to 11,808 daily visitors (+1,121.10%)

Organic Keywords increased from 1,088 to 8,559, meaning Crowdfundly is now ranking for way more relevant searches (+686.67%)

Not statistics-talk—but about real, long-term growth that enables Crowdfundly to serve even more creators, gain traction, and become a go-to fan-funding site. And the best part? It's only the beginning.